IBM Reduces Price of All Microdrives

San Jose, California, Sept. 10, 2001 - To stimulate consumer appetite for portable electronic devices that require high-capacity removable storage, IBM today announced a price break for its family of Microdrives, the world's smallest hard disk drive. The retail price for IBM's one-inch Microdrive is being reduced by as much as 32% (a reduction of up to ) across all capacities, making it more affordable for consumers to access storage-intensive applications at home, in the office, or on-the-go.

At the new price points, the IBM Microdrive is highly competitive against other removable storage options on a cost per megabyte basis.  Beginning today, the Microdrive's new retail prices on ibm.com are (1 GB), (512 MB) and (340 MB).

The Microdrive supports a host of portable handheld devices made by leading digital camera, PDA and MP3 player manufacturers. The Microdrive's CompactFlash Type II standard format can also be accessed on laptops through PCMCIA cards and personal computers through card readers. In addition, the Microdrive supports multiple data types including video, MP3, text, JPEG, voice, etc., and can hold up 1,000 standard digital photographs, a full-length movie, a thousand 200-page novels or nearly 18 hours of high-quality digital audio music.