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HP Rolls Out Over 100 New Products Including 5-Megapixel Photosmart 945 Camera and the 8-Color Photosmart 7960 Printer

HP (NYSE:HPQ) today announced a strategy to radically simplify technology to help people "enjoy more" - a move that extends HP's leadership in imaging, printing and home computing into the fast-growing digital photography and entertainment markets.

As part of the strategy and in direct response to complex proprietary systems that have led the consumer electronics landscape for years, HP unveiled more than 100 consumer products designed to easily bring digital photos, music and video to life in new and enriching ways.

  • Photosmart 945 digital camera - 5.3 megapixel, 8x optical zoom, 2" color LCD, 32MB SD, street price. Featuring HP's exclusive Adaptive Lighting Technology that permits the camera to reproduce on paper what you see with your eyes, balancing the contrast between darkness and light.
  • Photosmart 635 digital camera - 2.1 megapixel, 3x optical zoom, 1.6" color LCD, 16MB internal plus SD card slot, street price.
  • Photosmart 435 digital camera - 3.1 megapixel, 5x digital zoom, 1.5" color LCD, 16MB internal plus SD card slot, street price.
  • Photosmart 7960 photo printer - 8-ink color printing, new HP 59 gray photo inkjet print cartridge - stunning color and black and white prints, 2.5" color LCD, print directly from CF, MMC, SD, SM, MS and xD cards, borderless up to 8.5 x 11". street price.
  • PSC 2510 Photosmart all-in-one - built-in 802.11b wireless functionality. Consumers can print, scan, fax and copy in one easy-to-use device. Direct print from CF, SM, MS, SD, MMC, xD cards, 2.5" color LCD, 1200x2400 dpi 48-bit A4 scanner, 33.6kbps FAX 50-page memory, Copy with reduce/enlarge 25-400%, up to 50 copies. street price.
  • Deskjet 9650 photo printer - HP PhotoREt III/IV 4800 dpi technology, 6-ink, photos up to 13x19" - borderless from 4x6 up to 11x17".
  • Image Zone imaging and printing software - which will come with all HP Pavilion PCs and HP Photosmart imaging and printing devices - to provide seamless integration for taking, viewing, editing, printing and storing digital photos. The simple-to-use software also includes the industry's first auto digital negatives feature for lasting protection.
  • Scanjet 4670 see-through vertical scanner - 2400 dpi optical resolution, 48-bit color, 8.5 x 11" size, includes 35mm transparent material adapter and verticaql scanner holder. Featuring a breakthrough ultra-thin design that allows users to see what they are scanning through clear glass to capture hard-to-scan items such as newspapers, maps or books. street price.
  • Everyday Photo Paper - priced as low as 10 cents a sheet for 4 x 6-inch size and 15 cents for 8 x 10-inch size.
Many other new products were also announced, read the full HP press release.