HP InkJet Supplies

PALO ALTO, Calif.--HP is changing the way it delivers inkjet cartridges to customers to offer them more choice, greater value and a simplified shopping experience, both in-store and online.

Beginning this year, most new HP consumer printers worldwide will be introduced with multiple inkjet cartridge offerings that are designed to provide customers with options that better meet their printing needs. In addition, the new cartridge options will deliver value by offering low purchase prices to customers who print a little, and lower cost-per-page to customers who print a lot.

In conjunction with these new cartridge offerings, HP is rolling out a new color-coded packaging system across its entire inkjet cartridge portfolio. Three color-coded categories – standard (blue), value (green) and specialty (red) – will allow customers to walk into a retail store or log on to hp.com and quickly and easily scan their options to find the right cartridge that offers the best value for their printing needs.

All three categories deliver the superior reliability and print quality customers expect from HP. For the majority of new HP printers, the inkjet cartridge options will be:

“Standard” cartridges (blue packaging), which have a lower purchase price, are designed for customers who print a small number of pages on a weekly or monthly basis. HP will introduce an increasing number of standard cartridge offerings in the .99 price range for those customers who still want access to high-quality printing, but don’t want to pay a lot at the point of purchase. “Value” cartridges (green packaging), which are designed for customers with higher volume printing needs, offer a lower cost per page compared to standard cartridges. This line will include new high-yield “XL” cartridges that provide customers approximately 30-45 percent savings on a cost-per-page basis, print up to three times more pages, and require fewer