HP Announces New Imaging Products at PMA 07

LAS VEGAS--HP (NYSE:HPQ) today made a series of announcements designed to make its digital photography offering the most complete and highly connected experience for consumers, professional photographers and graphic artists. Foremost among the announcements, the company introduced HP DreamColor Technologies, the industry’s first highly integrated system that delivers the highest level of digital color consistency across a series of devices.

HP also launched 12 new digital photography products, technologies and services for home users as well as retailers. Highlighting this lineup, the HP Photosmart R837 Digital Camera is the first digital camera featuring the ability to tag photos inside the camera, which allows for easy searching and organization within Microsoft Windows Vista. The R837 is also the first digital camera to feature in-camera pet-eye fix. This innovative feature allows people to easily adjust images with glowing pet eyes, which often appear when photographing pets. In addition, the R837 features the latest generation of HP’s Real Life technologies including the new HP touch-up technology for the removal of blemishes. All of these features are easy to see on a three-inch display with 170-degree viewing angle and “auto bright” display that automatically adjusts to the environment’s ambient light.

HP further expanded its digital photography portfolio with two new M-Series digital cameras that start as low as . All of these new digital cameras are Windows Vista ready and offer consumers HP’s Real Life technologies, including industry-leading in-camera red-eye removal, HP Design Gallery and HP steady photo anti-shake to reduce blurring in photos.

More information regarding HP’s announcements at PMA, including new product pricing and availability, is available in an online press kit.