Hasselblad Offers Half-Off Lens With H4D-40 Camera Purchase

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Hasselblad has a pretty sweet deal for people picking up and H4D-40 this month that could save you up to a few thousand dollars. If you pick up a new H4D-40 with 80mm lens between now and the end of January, you'll get 50% off a new lens.

That discount can be pretty valuable, especially if you're picking up a costly lens like their 35-90mm then you'll get a discount of $3,500 or so.  Sure the camera's expensive, but a discount like that makes the investment just a bit easier to swallow.

"There has never been a better time to invest in the cutting edge Hasselblad H4D-40," says sales director Chris Russell-Fish, pointing out new upgrades to the cameras including an improved display and one-click digital focus check.