Hasselblad Drops Camera Prices by Up to 23 Percent

The folks over at Hasselblad have just made their high-end cameras significantly more affordable by dropping prices on both the entry-level H4D-31 and high-end H4D-60 by as much as 23%.

That may not sound like a massive discount, but considering the original prices of both cameras, it's a whopper. The H4D-31 dropped around $4,500 to a price of just over $15,000. The H4D-60, meanwhile, went down in price almost $8,000 to around $30,500.

"This price reduction campaign is part of an innovative and dynamic marketing strategy for the company, ahead of the world's biggest photographic trade fair," says Hasselblad sales manager Chris Russell-Fish, referring to Photokina in Cologne this September. "We are determined that more of the world's serious creative photographers will now have unprecedented access to a Hasselblad at a price they can afford."