Hasselblad Launches the Next Generation of Professional Photography

A year from the launch of the new Hasselblad, the company is setting a new benchmark for digital professional photography with the announcement of new flagship digital cameras and camera backs based on a new digital platform, satisfying the needs of both the general and specialist professional photographer.

Building on the success of the H1 range of products, Hasselblad has developed the H2 cross-platform camera and the H2D fully-integrated digital camera. Both the cameras include a series of brand new features, and are fully compatible with Hasselblad?s existing H system lenses.

New products in the Ixpress digital back line include the Ixpress CF and Ixpress CFH, bringing new levels of flexibility to specialist professional photographers, enabling them to take full advantage of everything that leading-edge digital photography can offer. All four new Hasselblad products offer photographic professionals the quality of medium-format image capture, combined with the ?point-and-shoot? ease of use, portability and flexibility more often associated with smaller format DSLR technology.

The H2 and H2D cameras deliver improved mobility, quality, and workflow. Brand new camera features include a highly advanced image approval and selection tool, called Instant Approval Architecture providing a swift and easy way to select and classify images. The H2 and H2D use an optical format much larger than 35mm, with a large format, high quality 22 Mpix CCD sensor measuring 37mm x 49mm. Coupled with an ultra bright, extra large ?H-size? viewfinder enabling better image composition, the final result is an image quality that exceeds normal expectations of medium format photography.

See the Hasselblad web site for more information.