GoPro Announces Content Licensing Portal, Second Quarter Financials show Strong Revenue Growth

gopro_news1.jpegGoPro is the most popular action camera maker, dominating "point of view" camera market share with its line of cameras designed to capture action in fast moving, tough conditions. Demand has grown so much for GoPro products that they launched their own video channel last year, and have announced plans for a GoPro branded quad-copter to debut in the first half of 2016.

Earlier this week, GoPro also announced a new Content Licensing Portal so that global advertising brands and agencies can license premiere video and images. This service will let users upload content that they can license and profit from, with GoPro adding yet another revenue source.  

Speaking of revenue, GoPro announced their 2015 Second Quarter Financial results this week, indicating revenue of $420 Million, up 72% year-over-year, with the company stating that GoPro products are now sold in more than 40,000 Stores Worldwide.

You can see the Financial Results at this link: http://investor.gopro.com/releasedetail.cfm?ReleaseID=923086

GoPro's new Premium Content Licensing Portal will have the following key features:

Discovery
  • Content Merchandising - showcasing new and popular content
  • Search & Filtering - enhanced discovery based on rich meta-data
  • Video Previews - at-a-glance video previews
Download
  • - video preview sharing tool for creative team members
  • Downloads ability to download low and high resolution file formats with batch download functionality
  • Watermarking - visual watermarks ensure that the use of pre-licensed content is secure
License Request Workflow
  • Licensing - content licensing request workflow
  • Access Control - only approved agencies will be permitted to access and license content
  • Reporting - license request tracking and status reporting
We expect that GoPro users will want to check out the new portal and take advantage of the opportunity to make money from their work at capturing great content.  

You can get to the new GoPro Content Licensing Portal here: https://licensing.gopro.com/


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