Google Wants to Ditch JPGs for WebP

Google is all about making internet browsing faster, and their new initiative is designed to do just that. The plan is to replace JPG photos with a new format, called WebP.

"Most of the common image formats on the web today were established over a decade ago and are based on technology from around that time," explains Richard Rabbat on the Chromium Blog. "Some engineers at Google decided to figure out if there was a way to further compress lossy images like JPEG to make them load faster, while still preserving quality and resolution."

According to Rabbat, WebP files maintain all the detail of JPG files but are an average of 39 percent smaller, making them load that much faster.

Check out the picture below for an example of the difference between JPG and WebP files. You can find more examples at the Chromium Blog.