Goodbye PMA, Hello CliQ

As the years go on, changes are inevitable. For 2011, the PMA is making a big change by rebranding itself as CliQ. That's a lowercase "li" and a capital "Q."

"CliQ is a 24-hours-a-day, seven-days-a-week commitment on the part of the association to provide content and tools for everyone involved in photography," says PMA CEO Ted Fox," from consumers to aspiring pros, to retailers and professional labs."

There's a new CliQ website that offers tips, reviews and monthly photo contests. There's more coming soon to - additional content will be added all the way up to the first annual convention, CliQ 2011.

CliQ will differ from the PMA trade show in that interactivity will be a main feature. At the CliQ show, there will be zones set aside for attendees to see demos and go hands on with cameras, software, new technology and 3D photography and video.

Of course, that doesn't mean every thing's changing. The CliQ convention will still offer everything the PMA did. They just might look a bit different.