General Imaging Unveils First Digital Cameras to Carry GE Brand

LAS VEGAS--March 8, 2007--General Imaging today launched its highly anticipated line of GE-branded digital cameras at PMA 07, the Photo Marketing Association’s annual international conference and the leading photo industry convention and trade show.

The line of eight cameras represents the first time General Electric (NYSE: GE) has bestowed its highly regarded and trusted brand on a consumer camera line. General Imaging, led by Chairman & CEO Hiroshi “Hugh” Komiya, is the exclusive worldwide licensee for the GE cameras.

Read the full press release.