FujiFilm's F50fd Wins New Award From Popular Science

Valhalla, N.Y., November 28, 2007 – FUJIFILM U.S.A., Inc. is pleased to announce that Popular Science has selected the Fujifilm FinePix F50fd digital camera as the recipient of a 2007 Best of What's New award in the Gadget category.

The editors of Popular Science singled out the FinePix F50fd as "the first camera that can detect faces –to optimize focus, exposure and color– even if people are turned to the side or looking up or down." Fujifilm's proprietary Face Detection 2.0 debuted on the F50fd and includes a new Automatic Red-Eye Removal feature that automatically corrects red-eye directly after the shot is taken and then saves both the original and the corrected image file. The F50fd combines these features, along with Dual Image Stabilization and ISO settings of up to 6400, to form a compact powerhouse camera that makes "spontaneous shots look picture-perfect," according to Popular Science.

"For 20 years, Popular Science's Best of What's New awards honor the innovations that make a positive impact on life today and change our views of the future," says Mark Jannot, editor-in-chief, Popular Science. "PopSci's editors evaluate thousands of products each year to develop this thoughtful list, there's no higher accolade Popular Science can give."

Each year, the editors of Popular Science review thousands of products in search of the top 100 tech innovations of the year; breakthrough products and technologies that represent a significant leap in their categories. The winners – the Best of What's New – are awarded inclusion in the much-anticipated December issue of Popular Science, the most widely read issue of the year since the debut of Best of What's New in 1987.

"We are excited and proud to receive this honor from Popular Science," said Bill Drysdale, vice president and general manager, Electronic Imaging Products, FUJIFILM, U.S.A. "Their recognition of the technical innovations in our FinePix F50fd, further reinforces Fujifilm's culture of photography."

The Best of What's New awards are presented to 100 new products and technologies in 10 categories: Automotive, Aviation & Space, Computing, Engineering, Gadgets, Green Tech, Home Entertainment, Home Tech, Personal Health and Recreation.