Fujifilm's DS-260 HD: The Digital Camera for the Weekend Warrior

Fuji DS-260HD 'BigJob'

ELMSFORD, N.Y.--Oct. 28, 1999--Digital imaging has gone "off-road." Today, Fuji Photo Film U.S.A., Inc. officially unveiled its DS-260 HD digital camera, a rugged, outdoor-friendly megapixel model that protects its inner workings with a dust-proof, impact- and water-resistant outer shell. This tough exterior makes the DS-260 HD an ideal choice for outdoor enthusiasts who want to capture their images electronically.

Affectionately known as the "Big Job" for its ability to work in adverse imaging conditions, the DS-260 HD has many of the top-notch image-capture features of traditional Fujifilm digital cameras, including a 1.5 million-pixel CCD, 3x optical zoom and Fujinon EBC glass lens. Its digital gamma correction system ensures that images retain the natural color and smooth gradations of the original subject, and the new auto-sensing flash technology automatically adjusts flash output according to lighting conditions.

The DS-260 HD can handle most weekend warrior excursions with ease. Its protective shell resists impact damage while special seals and gaskets keep dust, debris and rainwater away from the camera's vital image-capture components. The aforementioned 1.5 million-pixel CCD has RGB filters for truer color reproduction while offering resolutions as high as 1280 x 1024. The 7.4- 22mm range of the DS-260 HD's 3x optical zoom is equivalent to the 35-105mm range of a 35mm camera and, in addition to a new lens design tailored specifically to the camera's CCD, the DS-260 HD's lens coatings improve color quality by reducing the glare and reflections that can degrade an image.

Once a subject is framed using the camera's optical viewfinder or 1.8-inch LCD display, the picture taker can choose from a number of image enhancement options, including:

  • MACRO Auto Focus - Allows focusing as close as 10 inches
  • Manual Exposure - Enables better exposure for more difficult picture taking situations
  • Selectable White Balances - Accommodating a variety of lighting situations
  • High-Quality Black & White Capture - For applications using laser printers, this mode is ideal for projects such as newsletters.
After the picture is taken, the DS-260 HD's RISC processor delivers a fast image file save to a 8MB SmartMedia storage card, which comes bundled with the camera. Saved in the JPEG image format, the DS-260 HD has three file compression levels -- fine, normal and basic - in which 12, 23 and 46 images, respectively, can be stored on the 8MB card.

With 5.7" (L) x 4.2" (W) x 3.9" (D) dimensions, the DS-260 HD weighs a sturdy 22.9 ounces. It is powered by a rechargeable lithium ion battery (included) and comes bundled with Adobe PhotoDeluxe« 3.0 Home Edition editing software. Now available, the DS-260 HD carries a suggested retail price of ,199.


We first reported on the DS260HD back in January 1999 when the camera was announced on the Fujifilm Japan website.