Fujifilm Exec Says Company Will Never Enter Full-Frame Camera Market


100MP GFX.jpg

Are you a Fujifilm fan hoping that the company will offer a full-frame camera model of its own? Well, don't hold your breath. 

According to a recent interview from the Photokina trade show posted by DPReview, Fujifilm has no plans to develop a full-frame camera... ever.  

When asked by DPReview about the possibility of entering the full-frame market, Fujifilm senior executive Toshihisa Iida got right to the point, simply stating, "No, never." He continued, "Because we don't have that legacy - luckily or unluckily. We don't see any point in Fujifilm entering that market, particularly since we have good APS-C and medium format systems. If we entered full-frame [our systems] would just start cannibalizing each other. We're happy to stay with two completely independent systems."

Toshihisa then goes on to offer a wide-range of information on the company's current and future definitely not full-frame camera plans. Below are some additional key details and highlights revealed in the interview, and you can read the full piece over at DPReview by clicking here

  • The upcoming 100MP GFX camera is designed in a more SLR style, with a detachable viewfinder, an integrated battery grip for larger capacity, and in-body stabilization.
  • The 100MP camera will be the first 4K/30p GFX camera.
  • Fujinon cine lenses for the GFX series are a possibility but are not currently planned

  • The company wants to expand its lineup of compact lenses for GF mount.

  • Toshihisa sees Fujufilm's greatest potential challenge coming from smartphones not competitor cameras.

  • Though there are no firm plans right now, the company is open to developing dedicated video cameras

Source: DPReview