Fujifilm unveils five new FinePix models; including the world's first weather-resistant bridge camera

Fuji has jumped ahead of the competition with a pre-CES announcement of five new FinePix digital cameras. Most of the new additions are to their S-series of super-zoom models, with the new FinePix S1 taking center stage. This powerful new cameras holds the title as the world's first bridge camera to offer weather-resistance, which keeps it safe in adverse conditions where one might come into contact with moisture or dust. However the S1 is not waterproof. Other spotlight features include an impressive 50x optical zoom lens (24-1200mm equivalent), super macro focus down to just 1cm, 5-axis image stabilization, a 16MP CMOS image sensor, and a 3.0-inch Vari-angle LCD to name a few. For more details, see our Fujifilm FinePix S1 Preview.

Next up we have three more super-zoom models; the S8600, S9200, and S9400W. The latter two are pretty much identical, with the only difference being the S9400W offers built-in Wi-Fi. They offer the same 16.2MP CMOS image sensor, 50X optical zoom lens, 10fps burst shooting, etc. Get more info by checking out our FinePix S9400W and S9200 Previews.

The S8600 is labeled as a compact long-zoom camera. While it has a smaller footprint than its S9000 series brethren, it still sports a nice large hand grip and a long 36x optical zoom lens. Like all of the other new FinePix models, the S8600 boasts 16-megapixels of resolution for still images, along with the ability to record 720p HD video. It also sports an appealing price tag. See our FinePix S8600 Preview for more details.

Lastly, Fuji has released a new Lifeproof camera; the FinePix XP70. This unit is also quite affordable, yet it still offers an appealing feature set. For starters, the XP70 is waterproof down to 33 feet underwater, along with shockproof, freezeproof, and dustproof specs. Standard features consist of a 16MP CMOS image sensor, Full HD video capture, a 5x internal optical zoom lens, Optical Image Stabilization, and built-in Wi-Fi. See our FinePix XP70 Preview.

Alongside the new camera announcements, they've added a new FUJIFILM X-100S in Black and the FUJINON XF56mmF1.2 R X-series lens.



2014 consumer electronics show

Fujifilm's professional and consumer imaging products give users amazing image quality with an unforgettable user experience

Valhalla, N.Y., January 6, 2014 - FUJIFILM North America Corporation is showcasing a broad range of photo and imaging solutions for photographers at the 2014 Consumer Electronics Show in Las Vegas, from January 7-10. Fujifilm is committed to developing and building its innovative technologies to create exciting and advanced products, while at the same time enhancing to the lives of consumers and businesses everywhere.

"Fujifilm believes that taking - and sharing - images are fundamental activities that help people capture their most memorable moments, and our line of products represent our commitment to that experience," said Go Miyazaki, president and chief executive officer, FUJIFILM North America Corporation. "From our premium picture-taking products, including the award-winning X-Series, to our stunning image printing capabilities in the FRONTIER-S DX100, Fujifilm is dedicated to enhancing the entire picture-taking process."

Fujifilm will showcase its complete line up of products and services at CES 2014 in exhibit booth #13013, Center Hall, Las Vegas Convention Center. Following is a summary of these offerings:

Premium Digital Camera Systems

X-Series Digital Cameras

At CES 2014, Fujifilm is showcasing its award-winning, professional grade X-Series digital cameras. Developed to appeal to professional photographers and advanced amateurs that appreciate fine craftsmanship, the FUJIFILM X-Series digital cameras combine the highest caliber FUJINON lenses and advanced APS-C X-Trans sensors with the latest EXR image processing technology to deliver amazing image quality.

For 2014, Fujifilm proudly introduces two additions to its X-Series lineup - the FUJIFILM X-100S Black and the FUJINON XF56mmF1.2 R.

For the first time, the professional-grade FUJIFILM X100S digital camera will be available in a sleek all black design. The award-winning X100S features a technologically advanced APS-C X-Trans CMOS II Sensor and improved EXR Processor II. The X100S uses a bright FUJINON 23mmF2 fixed lens that delivers amazing image quality from edge to edge, all within a compact and superbly-built body.

The FUJIFILM X100S combines three high-performance Fujifilm components that together defy ordinary digital camera limitations, and gives photographers a uniquely-advanced professional digital camera experience. By using Fujifilm's X-Trans CMOS II Sensor, EXR Processor II and FUJINON 23mm F2 fixed lens, the X100S is capable of the world's fastest autofocus speeds of up to 0.08 seconds(1), and increases its image resolution by 25%(2) and reduces noise by 30%(3) over the first generation X100.


The FUJINON XF56mmF1.2 R is a premium portrait lens with an 85mm*4 equivalent that fits all FUJIFILM X-Series interchangeable lens cameras. The XF56mmF1.2 R is lightweight and less than half the size of an equivalent full-frame camera lens*5 for easy, comfortable use. The XF56mmF1.2 R also has a metal aperture ring for a premium quality feel and offers incredible speed and silence in the studio, perfect for the professional portrait photographer.

The FUJINON XF56mmF1.2 R lens has a new optical design that features 11 elements in 8 groups, and includes two ED (extra low-dispersion) elements and one double-sided aspherical element, plus four elements with a convex surface facing the subject, which combine to reduce spherical and chromatic aberrations for superior images.

FinePix Digital Cameras
Fujifilm will also showcase its new line of powerful, feature-packed FinePix digital cameras that are specially designed to give consumers an enjoyable user experience that fits their lifestyle. The new FinePix cameras include: the FinePix S1, a "weather resistant" super zoom camera; the FinePix XP70 rugged, go-anywhere waterproof point and shoot; the super-zoom FinePix S9400W bridge camera, with advanced image stabilization and WiFi functions; and the pocket-friendly long-zoom FinePix S8600 with a versatile 36x zoom 25-900mm lens.

INSTAX Printer and Camera

At CES 2014, Fujifilm is showcasing the all-new INSTAX instant film printer and camera, the INSTAX SHARE Smartphone Printer and the Mini 90 Neo Classic.


The all new INSTAX SHARE SP-1 Printer lets customers print mobile photos instantly from their smart phone or tablet, anywhere, anytime. The INSTAX SHARE SP-1 acts as its own WiFi hotspot, and works with both iOS and Android to give you instant film prints from any picture stored on your device.

With the user-friendly INSTAX Share App, available on both iOS and Android, it's a snap to print pictures with just a couple of taps on your device. There is also a wide range of unique editing functions and templates to let users get creative with their smartphone images and INSTAX mini film. The INSTAX SHARE SP-1 can also print "real time" information on the film prints, including date and time, location and weather conditions.

INSTAX Mini 90

Fujifilm will also have the new, INSTAX Mini 90 Neo Classic instant film camera available for attendees to try out. The INSTAX Mini 90 combines a stylish, retro camera design with advanced photographic features and a full range of camera functions. Featuring a variety of new shooting modes, the INSTAX Mini 90 now includes double exposure and macro modes for users who want to express their photographic creativity with beautiful image quality.

Advanced Printing Solutions

Frontier Digital Lab Systems
Fujifilm will demonstrate the new FRONTIER-S DX100 that was developed with high print quality in mind to combine the benefits of dye-sublimation printer size, with the vivid and accurate color reproduction and deep blacks of an inkjet printer. With the FRONTIER-S DX100, photo studios, government agencies, event photographers and retailers can take advantage of its small footprint, Frontier quality printing, linear consumable pricing, variable print size and surface flexibility for maximum efficiency and profitability. Available April 2014.

Retail Photo Printing Solutions
Fujifilm will also show the new Fujifilm VNX Kiosk Photo Terminal that has a modern design form-factor that features a 16:9 aspect ratio widescreen, a multi-touch 1080p high resolution monitor, and USB 3.0 connectivity for faster data transfer of customer images. The VNX Terminal also offers an improved customer experience with support for higher capacity media cards, an easy to use user interface and an easy-load receipt printer. Coupled with Fujifilm's Version 6.0 software, retailers can offer a wide range of photo print and specialty products. When combined with the FRONTIER-S DX100, retailers have a variety of instant and lab print configurations that offer exceptional on-site flexibility and scalability. Available April 2014.

To experience Fujifilm's full line of advanced imaging products, visit booth #13013 during CES on January 7 - 10 at the Las Vegas Convention Center. For more information about Fujifilm's products and services, please visit: www.FujifilmUSA.com.

For all Fujifilm CES 2014 press releases and downloadable hi-res images, go to: www.FujifilmUSA.com/CES2014.

*1 Fujifilm research as of November 2012. Compared with other digital cameras equipped with an 4/3-inch sensor or larger, based on CIPA standards, and conducted in High Performance mode with AREA-AF. Comparison models include the Canon EOSKissX6i, EOS5DMark, Nikon D7000, Olympus OM-D, Panasonic GX1, Sony NEX-7,NEX-6,α77,RX100,HX30V

*2 Fujifilm research. Compared with X100 and conducted in F16.

*3 Compared with FUJIFILM X100

*4 35mm format equivalent

*5 According to Fujifilm data

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2012, and in the year ended March 31, 2013, had global revenues of $26.7 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 83 yen to the dollar.

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