Fujifilm Announces a New 250mm GFX 50S Lens & Huge X-Series Firmware Updates!

GFX_50S_FrontObl+GF250mmF4.jpg
(Fuji GFX with the new GF250mm lens)

Medium format fans rejoice, Fuji is about to show you some love. Today Fujifilm North America announced the GF250mmF4 R LM OIS WR for the GFX 50S. This new beast of a lens is made up of 16 lenses in 10 different groups, has 5-stop image stabilization and focus preset functions. That's right you can preprogram certain focus points and zip back and forth between them silently with a touch of a button.

GF250mmF4_HorizontalObl.jpg
The front of the lens is coated in fluorine to protect against water, dust, and dirt and the body is made out of magnesium and built to withstand temperatures down to 14°F/-10°C. If you're a landscape or nature photographer who shoots with the GFX this lens has all the features you'll need. When you combine a GFX sensor that's 1.7 times the size of a full frame 35mm sensor with a long lens like a 250mm, any tiny shake of the camera can blur your image. The wind can ruin a shot for you by shaking the lens ever so slightly. The five stops of stabilization will help you get what you need without fear of losing it. 

GF250mmF4_Horizontal+GF1.4XTC.jpg
(GF250mm lens fitted with the GF 1.4X Teleconverter)


Fuji is also releasing a teleconverter for the lens and a few Macro Extension tubes for all the lenses in the GF line.  The FUJINON Teleconverter, the GF1.4X TC WR is tailor made for the new 250mm lens and bumps the lens out even further to a roughly 277mm 35mm equivalent. 

GF1.4XTC_Vertical_Up.jpg
(Fuji  GF1.4X TC WR teleconverter)

The two new Macro extension tubes, the MCEX-18G WR and MCEX-45G WR Macro help you get great magnification and are compatible with every GF lens.

MCEX-18G_Vertical_Up.jpg
MCEX-45G_Vertical_Up.jpg

The new lens, the Teleconverter and the two Macro Extension Tubes will all be available in Late May 2018 for a suggested MSRP of USD $3,299.95 for the 250mm, $849.95 for the teleconverter and $329.99 for the 18G and $409.99 for the 45G Macro Extension tubes. 

And, as if this wasn't enough, Fuji announced major firmware updates for the GFX, X-H1, X-T2, X-Pro2, XE3, and X100F. These include support for Fuji's new cinema lenses, enhanced phase detection during movie recording, customizable indicators, and the addition of focus bracketing. 

The updates are varied per camera so, here's an exact list of everything as quoted from Fuji's press release:

FUJIFILM GFX 50S (Ver.3.10) - Available in May 2018
  • Compatible with the newly developed FUJINON GF250mmF4 R LM OIS WR lens including "Focus Preset," "AF-L" and "AF-ON".
  • Addition of "Flicker Reduction" to reduce flicker in both pictures and display when shooting under fluorescent lighting.
  • Addition of "Select Folder" and "Create Folder" allowing users to choose the folder that images are stored in and to create a new folder.
  •  New "Large Indicators Mode" enabling users to enlarge indicators and information in the viewfinder and/or LCD monitor and to customize the location of where the information is shown on the display. 
  • Addition of Fn button support for "35mm Format Mode" for quick setting changes.

FUJIFILM X-H1 (Ver.1.1.0) - Available in May 2018
  • Addition of Focus Bracketing allows the photographer to shoot focus distance bracketing of up to 999 frames.
  • Compatible with new cinema lenses FUJINON MKX18-55mmT2.9 and FUJINON MKX50-135mmT2.9.
  • Enlarged and customizable indicators and information in the viewfinder and/or LCD monitor. Users can also customize the location of where information is shown on the display.
  • Enhanced Phase Detection AF during movie recording.
  • Expanded Phase Detection AF Area options during still shooting.
  • Enhanced Bluetooth® connectivity with FUJIFILM Camera Remote app.
  • Addition of Fn button support for "IS Mode".

FUJIFILM X-T2 (Ver.4.0.0) - Available in May 2018
  • Addition of Focus Bracketing allowing the photographer to shoot focus distance bracketing of up to 999 frames.
  • Compatible with new cinema lenses FUJINON MKX18-55mmT2.9 and FUJINON MKX50-135mmT2.9.
  • Enlarged and customizable indicators and information in the viewfinder and/or LCD monitor. Users can also customize the location of where information is shown on the display.
  • Addition of F-log SD card recording.
  • Addition of 1080/120P high-speed video mode ideal for recording slow motion footage.
  • Enhanced Phase Detection AF to improve performance in various shooting environments.
  • Addition of "Flicker Reduction" to reduce flicker in both pictures and display when shooting under fluorescent lighting.
  • Addition of "Select Folder" and "Create Folder" allowing users to choose the folder that images are stored in and to create a new folder.

FUJIFILM X-Pro2 (Ver.5.0.0) - Available in May 2018
  • Enlarged and customizable indicators and information in the viewfinder and/or LCD monitor. Users can also customize the location of where information is shown on the display.
  • Enhanced Phase Detection AF to improve performance in various shooting environments.
  • Addition of "Flicker Reduction" to reduce flicker in both pictures and display when shooting under fluorescent lighting.
  • Addition of "Select Folder" and "Create Folder" allowing users to choose the folder that images are stored in and to create a new folder.

FUJIFILM X-E3 (Ver.1.2.0) - Available in Late April 2018
  • Supports FUJIFILM X RAW STUDIO. 
  • Support for backup/restore of camera settings via FUJIFILM X Acquire when the camera is connected to a computer.
  • Compatible with the newly developed FUJINON XC15-45mmF3.5-5.6 OIS PZ lens.
  • Improved radio flash controller usability allowing users to shoot with compatible third party studio flash in high speed sync or TTL mode via a radio controller.
  • Enlarged and customizable indicators and information in the viewfinder and/or LCD monitor. Users can also customize the location of where information is shown on the display.
  • Enhanced Bluetooth® connectivity with FUJIFILM Camera Remote app.

FUJIFILM X100F (Ver.2.1.0) - Available in Late April 2018
  • Enlarged and customizable indicators and information in the viewfinder and/or LCD monitor. Users can also customize the location of where information is shown on the display.




Full Press Release Below:



FUJIFILM INTRODUCES A NEW TELEPHOTO LENS FOR THE GFX MEDIUM FORMAT MIRRORLESS CAMERA SYSTEM


The GFX System Expands with the New FUJINON GF250mmF4 R LM OIS WR Lens, FUJINON GF1.4X TC WR Teleconverter and MCEX-18G WR and MCEX-45G WR Macro Extension Tubes;

Firmware Updates for GFX, X-H1, X-T2, X-Pro2, X-E3 and X100F


Valhalla, N.Y., April 12, 2018 - FUJIFILM North America Corporation today announced  the launch of the FUJINON GF250mmF4 R LM OIS WR, a lens that expands the telephoto range for the FUJIFILM GFX 50S medium format mirrorless digital camera system.


When combined with the GFX medium format sized sensor with an area approximately 1.7 times larger than 35mm format, the GF250mmF4 R LM OIS WR lens achieves exceptional image quality. Composed of 16 lenses in 10 groups, this lens delivers unsurpassed color reproduction, three dimensional image quality, as well as ultra-high resolution and rich bokeh.

In addition, this telephoto lens is equipped with a powerful five-stop optical image stabilization  and a new focus preset function, which allows the photographer to instantly activate focus settings previously saved in the lens memory. With a rugged, lightweight magnesium alloy lens barrel designed to be dust and weather-resistant, the GF250mmF4 R LM OIS WR is capable of operating in temperatures as low as 14°F/-10°C. The front lens element has a fluorine coating designed to repel water and dirt even under tough outdoor conditions.


FUJINON GF250mmF4 R LM OIS WR Lens Key Features:

  • Ultra-high image quality achieved with16 lenses in 10 groups, 1 super ED lens and 2 ED lenses.

  • Powerful five-stop optical image stabilization to maximize high image resolution.

  • Silent, high-speed autofocus operation and new mechanism to fix linear motor position. when turning power off or when in playback mode. Available with new GFX 50S firmware.

  • Made with magnesium alloy, ensuring a robust, durable body.

  • Dust and weather-resistant design capable of operating in temperatures as low as 14°F/-10°C.


FUJINON Teleconverter GF1.4X TC WR

The new FUJINON Teleconverter GF1.4X TC WR is designed for use with the new GF250mmF4 R LM OIS WR giving approximately 277mm in 35mm format equivalent, without compromising image quality.


MCEX-18G WR and MCEX-45G WR Macro Extension Tubes

The MCEX-18G WR and MCEX-45G WR Macro Extension Tubes further expand the range of macro photography. Connecting these macro extension tubes to GF lenses allows for images to be captured at high magnification ratio. The MCEX-18G WR and MCEX-45G WR Macro Extension Tubes are compatible with all existing GF lenses.


Availability and Pricing

The new FUJINON GF250mmF4 R LM OIS WR lens will be available in Late May 2018 for USD $3,299.95 and CAD $4,124.99. The FUJINON Teleconverter GF1.4X TC WR will be available in Late May 2018 for USD $849.95 and CAD $1,059.99  and Macro Extension Tubes, MCEX-18G WR and MCEX-45G WR will both be available in Late May 2018 for USD $329.99 and CAD $409.99.


New Firmware Updates for GFX, X-H1, X-T2, X-Pro2, X-E3 and X100F

Fujifilm will release new firmware updates for the FUJIFILM GFX 50S, X-H1, X-T2, X-Pro2, X-E3 and X100F. Updates will vary by model and are expected in April 2018 and May 2018.


  1. FUJIFILM GFX 50S (Ver.3.10) - Available in May 2018

  • Compatible with the newly developed FUJINON GF250mmF4 R LM OIS WR lens including "Focus Preset," "AF-L" and "AF-ON".

  • Addition of "Flicker Reduction" to reduce flicker in both pictures and display when shooting under fluorescent lighting.

  • Addition of "Select Folder" and "Create Folder" allowing users to choose the folder that images are stored in and to create a new folder.

  • New "Large Indicators Mode" enabling users to enlarge indicators and information in the viewfinder and/or LCD monitor and to customize the location of where the information is shown on the display.

  • Addition of Fn button support for "35mm Format Mode" for quick setting changes.


  1. FUJIFILM X-H1 (Ver.1.1.0) - Available in May 2018

  • Addition of Focus Bracketing allows the photographer to shoot focus distance bracketing of up to 999 frames.

  • Compatible with new cinema lenses FUJINON MKX18-55mmT2.9 and FUJINON MKX50-135mmT2.9.

  • Enlarged and customizable indicators and information in the viewfinder and/or LCD monitor. Users can also customize the location of where information is shown on the display.

  • Enhanced Phase Detection AF during movie recording.

  • Expanded Phase Detection AF Area options during still shooting.

  • Enhanced Bluetooth® connectivity with FUJIFILM Camera Remote app.

  • Addition of Fn button support for "IS Mode".


  1. FUJIFILM X-T2 (Ver.4.0.0) - Available in May 2018

  • Addition of Focus Bracketing allowing the photographer to shoot focus distance bracketing of up to 999 frames.

  • Compatible with new cinema lenses FUJINON MKX18-55mmT2.9 and FUJINON MKX50-135mmT2.9.

  • Enlarged and customizable indicators and information in the viewfinder and/or LCD monitor. Users can also customize the location of where information is shown on the display.

  • Addition of F-log SD card recording.

  • Addition of 1080/120P high-speed video mode ideal for recording slow motion footage.

  • Enhanced Phase Detection AF to improve performance in various shooting environments.

  • Addition of "Flicker Reduction" to reduce flicker in both pictures and display when shooting under fluorescent lighting.

  • Addition of "Select Folder" and "Create Folder" allowing users to choose the folder that images are stored in and to create a new folder.


  1. FUJIFILM X-Pro2 (Ver.5.0.0) - Available in May 2018

  • Enlarged and customizable indicators and information in the viewfinder and/or LCD monitor. Users can also customize the location of where information is shown on the display.

  • Enhanced Phase Detection AF to improve performance in various shooting environments.

  • Addition of "Flicker Reduction" to reduce flicker in both pictures and display when shooting under fluorescent lighting.

  • Addition of "Select Folder" and "Create Folder" allowing users to choose the folder that images are stored in and to create a new folder.


  1. FUJIFILM X-E3 (Ver.1.2.0) - Available in Late April 2018

  • Supports FUJIFILM X RAW STUDIO.

  • Support for backup/restore of camera settings via FUJIFILM X Acquire when the camera is connected to a computer.

  • Compatible with the newly developed FUJINON XC15-45mmF3.5-5.6 OIS PZ lens.

  • Improved radio flash controller usability allowing users to shoot with compatible third party studio flash in high speed sync or TTL mode via a radio controller.

  • Enlarged and customizable indicators and information in the viewfinder and/or LCD monitor. Users can also customize the location of where information is shown on the display.

  • Enhanced Bluetooth® connectivity with FUJIFILM Camera Remote app.


  1. FUJIFILM X100F (Ver.2.1.0) - Available in Late April 2018

  • Enlarged and customizable indicators and information in the viewfinder and/or LCD monitor. Users can also customize the location of where information is shown on the display.


About FUJIFILM North America Corporation, Electronic Imaging

For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/FujifilmX_US to follow Fujifilm on Twitter, go to www.instagram.com/FujifilmX_US to follow Fujifilm on Instagram or go to www.facebook.com/FujifilmXUS to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.


About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including:  photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.  To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies.  In the year ended March 31, 2017, the company had global revenues of $21.5 billion, at an exchange rate of 108 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.


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