Fujifilm MX-2700: The World's Smallest 2.3 Million-Pixel Digital Camera

ELMSFORD, N.Y.--(BUSINESS WIRE)--Feb. 3, 1999--From the company that introduced consumers to the MX-700 - the first pocket-size digital camera featuring more than 1 million pixels -- comes another leap in digital camera performance from Fuji Photo Film U.S.A., Inc. Today, Fujifilm introduced its new super-breed of megapixel digital camera, the stylish MX-2700.

The MX-2700 sets a new standard for megapixel digital cameras sporting an impressive 2.3 million-pixel CCD sensor with a 35mm-equivalent lens with macro capability. The pocket-sized MX-2700 captures high-resolution 1,800 x 1,200 images, when printed at 300 dpi they produce stunning 4 x 6-inch snapshots, while at 150 dpi it delivers eye-catching 12 x 8-inch enlargements.

Sporting a high-grade, high tech-looking aluminum alloy body, the pocket-size MX-2700 is the most stylish camera in its class. Weighing a slight 8.5 ounces and measuring a sleek 3.1 (w) x 3.8 (h) x 1.3 (D) inches, the MX-2700 is the world's smallest two million-pixel camera, fitting easily into a car's glove compartment, a briefcase or even a shirt pocket. Equipped with both a precision, 2-inch polysilicon color LCD monitor with 130,000 pixels and optical viewfinder. A Manual Mode allows users to adjust the white balance settings, and select the exposure compensation. For added versatility, the camera features automatic playback, and a digital 2.5X telephoto mode so users can zero in on areas within the picture, and with the multi-frame playback can view 9 images all at once on the LCD.

Like Fujifilm's MX-series of digital cameras, the MX-2700 model records images to postage-size SmartMedia(TM) cards. With the soon to be available 32MB SmartMedia card, the camera can store up to 142 shots. The MX-2700 uses a rechargeable lithium ion battery that can take up to 250 shots when the liquid crystal display is turned off, and 80 shots when it is turned on. For computer connection, the camera comes packaged with video output and serial ports.