Fujifilm Introduces Three Affordable Point-And-Shoot Digital Cameras

Fujifilm FinePix 2600 Zoom

ELMSFORD, NY, August 23, 2001 - Fuji Photo Film U.S.A., Inc. today reaches out to first- time digital photographers with the unveiling of the FinePix A101, FinePix A201 and the FinePix 2600 Zoom digital cameras - its largest entry-level category introduction to date. True to the Fujifilm FinePix brand, these pocket-size, go-anywhere cameras are stylish and easy-to-use while offering the color, sharpness and overall picture-quality typically associated with more expensive models.

The introduction of the new FinePix A101 and A201 models also signifies the birth of a new series of Fujifilm FinePix digital cameras, the A-Series. Designed specifically for picture-takers looking to take their first steps into the world of digital photography, the A-Series offers simple, streamlined functions, sure to make a beginner's digital experience fun and pleasant. In addition, the new FinePix 2600 Zoom expands Fujifilm's existing mid-range line up by offering the same streamlined operation as the A-series with additional picture-taking features and the same outstanding color.

With these new camera introductions, Fujifilm continues to lead the growing digital camera market with ever-improving image quality, broader functionality and distinctive styling. The company offers products for all digital imaging categories, including entry-level, mid-range, high-end consumer, advanced amateur and professional.

FinePix A101, A201 and 2600 Zoom

Technological leaps in digital imaging have enabled Fujifilm to reduce manufacturing costs, thereby offering in these new cameras, the exceptional image quality for which Fujifilm is renowned, along with familiar point-and-shoot convenience at a more affordable price. Featuring Fujifilm's Advanced Color Technology and high-resolution megapixel CCDs, Fujifilm's FinePix A-Series cameras and the FinePix 2600 Zoom produce beautiful images with rich, true-to-life color. User-friendly controls and Fujifilm's Internet-ready FinePixViewer software make capturing and downloading photos a snap with the cameras' convenient USB computer connectivity. The ultra-compact and lightweight bodies of the FinePix A-Series are the end result of a 30% reduction in power consumption when compared to previous FinePix entry-level models and all include such fun features as PC-cam and video recording capabilities.

Fujifilm FinePix A201

The three models feature conventional CCD sensors and varying zoom capabilities:

    FinePix A101, 1.3-megapixel CCD and 2x digital zoom

    FinePix A201, 2-megapixel CCD and 2.5x digital zoom

    FinePix 2600 Zoom, 2-megapixel CCD with 3x optical and 2.5x digital zoom

All three models also offer advanced image capture abilities for e-mail photo-sharing and exceptional print-quality results. The FinePix A101 will be available late August 2001 at . The FinePix A201 and FinePix 2600 Zoom, priced at and , respectively, will be available in September 2001.