Fujifilm Introduces the 256MB xD-Picture Card For Digital Photographers

ELMSFORD, NY, Feb. 4, 2003 - Fuji Photo Film Co. U.S.A., Inc., a leader in innovative imaging and information products and services, today introduces the 256MB xD-Picture Cardô, a high-capacity flash memory format for digital cameras. The new 256MB card began shipping to consumer electronics, photography and other retailers in January. At a capacity of 256MB, and under optimum conditions, the xD-Picture Card can store up to 444 digital images, captured at 3 megapixels and recorded at normal resolution (average file size of 590KB). Currently the smallest storage format of its kind on the market, the xD-Picture Card is comparable in size to a penny, measuring just 0.79" x 0.98" x 0.07" and weighing less than one-tenth of an ounce. The xD-Picture Card, developed by Fujifilm and Olympus and announced last July, is expected to meet the capacity demand for greater storage, with an eventual storage limit of 8GB in a single card. "The small size and high-capacity of the xD-Picture Card allows manufacturers to develop smaller, lighter digital cameras to meet consumer demand," said Frank Bulzomi, senior marketing manager, Magnetic Markets Division, Fuji Photo Film U.S.A., Inc. "Now, digital photographers and other customers who are looking to supplement images with digital video will have added flexibility with the availability of the 256 MB xD-Picture card. Customers can store a greater quantity of images, and at higher resolutions." The xD-Picture Card also minimizes power consumption to save battery life and provides fast read/write capabilities for smoother digital camera operation. Capacities of 64MB and higher read at a rate of 5MB/sec and write at a speed of 3MB/sec.