Fujifilm Introduces Premium Plus Photo Paper For Outstanding Color Pictures From Home Inkjet Printers

Valhalla, NY, December 9, 2003 - Fuji Photo Film U.S.A., Inc., a global leader in digital imaging, today introduces its new Fujifilm Premium Plus High Gloss Photo Paper for consumers who choose to produce their pictures at home.

Fujifilm has leveraged its pioneering history and expertise in digital photo processing to develop its own premium photo-quality paper. Consumers have long associated the Fujifilm brand with color excellence and quality and this new paper follows in that tradition, boasting a broad spectrum of rich, vibrant colors, including "blacker" blacks and "whiter" whites.

Unlike some competitive photo paper products, Fujifilm Premium Plus Photo Paper will work with all inkjet printer models. It is a glossy type paper that is water-resistant and quick to dry. Offered in the two most popular at-home photo sizes -- 4" x 6" and 8.5" 11" --, pictures printed to Fujifilm Premium Plus Photo Paper are suitable for framing, photo albums or scrapbooks.

Fujifilm Premium Plus Photo Paper is currently sold in 4"x 6" in 20, 60 and 100 sheet packs or 8 ½" x 11" in 20, 50 and 100 sheet packs, and is available in select retailers with widespread distribution planned for the first quarter of 2004.