Fuji Announces Two New X-Series Cinema Zoom Lenses!

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(Fujinon MKX 18-55mm)

Watch out Canon, Fuji is coming for you. Every serious photographer knows that when you're taking pictures, the lens is equally as important as the camera. A good lens can crush the background and give you rich bokeh, or see everything that's in the frame in crisp clear focus. One could argue a lens is more important than a camera.

DSLRs and Mirrorless ILCs have taken leaps and bounds in quality over the past fifteen years, but most companies outside of Canon are only making lenses for still photography... but that's about the change. 
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(Fuji MKX 50-135mm)

Fuji announced not one, but two brand new X-Series Cinema Zoom Lenses today, and they are beautiful. The new FUJINON MKX18-55mm T2.9 and the FUJINON MKX50-135mm T2.9 are much smaller and lighter than traditional cinema lenses which make them a perfect fit for the smaller X-bodies. But why now?

"The growth of video production has created a large demand among videographers and cinematographers for compact and easy-to-use lenses," said Yuji Igarashi, General Manager of the Electronic Imaging Division & Optical Devices Division at FUJIFILM North America Corporation. "In keeping with our commitment to deliver innovative products and solutions, Fujifilm has recognized this need and has introduced the MKX18-55mm and MKX50-135mm lenses, offering a lightweight design and affordable price point, while delivering great optical performance and operability as other professional cinema lenses."

Fuji was smart enough to see that the sensor was only half the battle. If you want to shoot cinema quality movies on your cameras, you're going to need the lenses too, and boy do these deliver.

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(Fuji MKX18-55mm)

Both lenses are pretty fast for zooms and have a maximum aperture of 2.8 which can achieve a nice crushed background and shallow depth of field without the need to bring in more lights.

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(Fuji MKX 50-135mm)

They're also ergonomically designed for cinema cameras, which means they have all the manual rings on the outside that camera manufacturers spent years trying to remove and automate. When you're on set and you have a camera assistant, they're not going to have access to the back of the camera, and they'll need to change the Focus, the Zoom, and the Aperture, so Fuji has three separate rings on the outside for just those functions. They also put an industry standard gear pitch of 0.8mm on this rings so you can attach focus pullers and zoom controls and anything you'd need on a real film shoot. Add to that the lenses 200 degrees of rotation on the focus ring, and you now can give have prevision control over the focus to someone who's not behind the camera.

Individually, the MKX18-55mm is a 35mm equivalent of 27 to 84mm and is compatible with all FUJIFILM X Series interchangeable system cameras, only weighs 1,080g and measures 87mm x 206.6mm at its maximum diameter and length. It has a whopping 22 glass elements! The lenses are comprised of 17 groups with 6 in a super low dispersion arrangement and 2 in an extra low dispersion arrangement. Its aperture ranges from F2.8 to F22 and has a focus range of 0.85m/2ft 9" (using the macro function) and 0.38m/1ft 2.9" at wide end and angle of view at 76.5° - 29.0°.

The MKX50-135mm is a 35mm equivalent of 76mm to 206mm and is compatible with all FUJIFILM X Series interchangeable system cameras, It weighs 1,080g and measures 87mm x 206.6mm at its maximum diameter and length. It also is comprised of 22 glass elements. Though only 2 are in extra-low dispersion and 2 in super extra low. Its aperture ranges from  F2.8 to F22 and has a focus range of 1.2 m/3 ft. 11" (using the macro function) and 0.85 m/2 ft. 9" at the wide end and angle of view at 31.7° - 12.0° 

Both Lenses will be available in the Spring/Summer 2018. The FUJINON MKX18-55mmT2.9 will be available for USD $3,999.95 and the FUJINON MKX50-135mmT2.9 for USD $4,299.95.

For more information visit Fuji's website