France Introduced a Law For Photoshopped Fashion Images

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(Kim Kardashian on left and photoshopped Kim Kardashian on right: Photo by Complex)

The world of fashion photography showcases a world full of glamour, money and perfect people. People so perfect in fact that they can inspire body image issues in the very people they're trying to sell clothes too. How can society live up to these high standards of these Gods and Goddesses on the cover of magazines?

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(French authorities have pledged to tackle anorexia in the fashion industry, including stopping ultra-thin models from appearing on the catwalk CREDIT: AFP)


What if those models weren't that perfect? What if those models were only half-that perfect and the rest was made up in a computer? How obtainable is that?

It turns out, it's unobtainable, and the government of France is trying to do something about it. Following their new law in May that ordered models to present a doctor's note certifying they are healthy enough to strut the catwalk, officials have introduced another bill that requires all Photoshopped image of commercial photography to be labeled "photographie retouchée," when the model has been altered to be thinner or in better shape than they are. Changes to hair color, skin color, blemishes, and nose shape are still allowed in photos, however. 

Breaking this law could mean up to six months in jail and a $75,000 Euro fine.

Could American's benefit from a law like that? It turns out we might not need it. As a result of that law, Getty Images released a stern announcement, effective October 1, requiring users not to submit to the company "any creative content depicting models whose body shapes have been retouched to make them look thinner or larger." If such photos are submitted, that's considered a breach of contract with the photo agency. 

Getty too allows changes to hair and skin color, blenches and noses. I guess this law only offense people if they've had the chubby removed from them. 

This might help people with eating disorders, but it won't do anything for people who want nose jobs, chin jobs, botox or lighter skin. 

Then the question is asked, is all this necessary? Shouldn't people know that what they're seeing in magazines is an altered version of reality? Shouldn't people know that yes, those people are strikingly beautiful and in great shape, but even they need the help of a computer to be perfect?

In a society with people famous for being pretty on Instagram, someone needs to take a stand for the younger generation, because even if they hear it at home, even if they're told they're beautiful just the way they are, society might tell them differently.