Eye-Fi Releases 4GB Card and Wins Pop Sci Award

MOUNTAIN VIEW, Calif., Nov. 12, 2008 – Today Eye-Fi Inc. announced a new, limited edition card – the Eye-Fi Anniversary Edition – to celebrate the one-year anniversary of its first wireless SD memory card for digital cameras. Eye-Fi also announced it has been chosen as one of Popular Science’s 2008 “Best of What’s New” award recipients.

“For the past year, we’ve been reinventing the way people save and share their digital memories,” said Jef Holove, CEO of Eye-Fi. “From automatic uploading to geotagging to sharing on the go, we’ve aimed to help everyday photographers save their memories more often, share them more quickly, and add more context to their collections.”

Available immediately, the new Eye-Fi Share Anniversary Edition doubles storage capacity to 4GB and features faster memory speeds. Coupled with the recently announced wireless performance upgrade, the Anniversary Edition is designed to meet the needs of the demanding photo enthusiast. Like the original Eye-Fi Share, the Anniversary Edition wirelessly sends photos from a digital camera to a computer and to one of more than 25 online photo sharing sites.

The card comes in Eye-Fi’s celebrated, slide-out package and is available only at Costco.com for to club members, or on www.eye.fi for , while supplies last. The card can be upgraded post purchase to include additional features, such as automatic geotagging and hotspot access.