Eye-Fi Makes Photo Uploads Twice As Fast; Launches Customized Service Upgrades

PHOTOKINA, COLOGNE, Germany, Sept. 23, 2008 – Eye-Fi Inc. (www.eye.fi), makers of the world’s first wireless memory card for digital cameras, today announced enhancements to its family of Eye-Fi cards that will make the upload of digital photos from camera to computer twice as fast. The faster wireless speeds will also be made available to existing Eye-Fi users at no extra cost. In addition, users will be able to upgrade their Eye-Fi cards to add the individual services they want, including Web sharing, geotagging and hotspot access.

Beginning October 5, new and existing Eye-Fi card owners can easily add features that are not already included on their cards and renew annual services. By using the updated Eye-Fi Manager Web application, users can add the following services to their cards:

  • Web Sharing – Users who have an Eye-Fi Home card can add Eye-Fi’s popular Web sharing service to send photos directly from their camera to one of more than 20 online photo sharing, printing, social networking or blogging sites using a wireless network, saving the time and hassle of manually uploading from the computer. Annual service fee: .99.
  • Geotagging – Users who have an Eye-Fi Home or Share card can add geotagging to their card.
  • Geotagging invisibly adds geographic information indicating where the photo was taken, allowing users to map where their memories were captured. Annual service fee: .99.
  • Hotspot Access – Users who have an Eye-Fi Share card can upgrade their card to automatically upload photos away from home at more than 10,000 Wayport hotspots and through open hotspots. Annual service fee: .99.
Also announced today, Eye-Fi users will be able to upload photos directly to one of two new online photo destinations: Apple’s MobileMe and AdoramaPix.

As a significant nationwide expansion, Eye-Fi cards will be available for purchase at more than 900 Best Buy stores throughout the United States, as well as at Circuit City, Ritz Camera Centers and major online retail sites.

Eye-Fi’s family of products include the Eye-Fi Home, Eye-Fi Share and Eye-Fi Explore cards with MSRPs ranging from - USD. Eye-Fi cards have garnered numerous awards, including PC World’s “The 100 Best Products of 2008” and Yahoo! Tech’s “Last Gadget Standing 2008.” For more information, please visit www.eye.fi.