e-Sim and Nikon Reach Groundbreaking Agreement

NEW YORK--(BUSINESS WIRE)--April 18, 2001-- Nikon Inc. signs agreement to become first digital imaging company to utilize LiveManuals Simulations. e-SIM, the leader in advanced simulation technology for product development, customer support and internet applications, and nikon inc., the world leader in 35mm and digital imaging technology, today announced an agreement to develop functional, interactive livemanuals simulations and manuals for Nikon's digital and SLR camera models. Nikon, already a forerunner in digital imaging, becomes the first in its industry to provide product simulation capabilities, available online, to augment its customer service and sales offerings. Nikon will also be the first customer to receive e-SIM's new plug-in-less simulations.

Under the terms of the agreement, Nikon will utilize e-SIM's proprietary simular technology to enhance its customer service and sales support through the creation of interactive electronic product simulations and manuals. The product simulations will give consumers the ability to try out and interactively experience the cameras -as well as use the experience to fully understand the many features of each of the models

e-SIM and Nikon will also initiate a branded marketing program where the LiveManuals brand will be featured on Nikon product packaging covered under the agreement. The featured logos alert consumers and retailers to the operational support enhancements accompanying the Nikon products.

"This agreement marks the first time a digital imaging company will implement our technology and we are proud to partner with an industry leader such as Nikon," said Bill Sims, president of the LiveProducts division of e-SIM. "Nikon has continually set the standard for technological innovation in its product line and for high-quality customer service, both of which are further supported by use of e- SIM's technology. Our solution strengthens Nikon's brand recognition, enhances customer support and reduces costs. It's a perfect fit!"

"We're using product simulations to improve our ongoing customer relationships by providing a unique way to educate our audience about the newest and latest innovations," said Jerry Grossman, Vice President of Internet Development at Nikon Inc. "At Nikon we pride ourselves on the ability to blend technology into every facet of our business, from product lines and marketing to customer relationship management."

e-SIM's simulations of the Nikon cameras will be found on Nikon's USA- based site as well as on www.livemanuals.com.