Creo Leaf and Hasselblad Join Forces

VANCOUVER, CANADA -- February 23, 2004 -- Creo Inc. and Hasselblad, two prestigious companies known for producing the finest equipment in their fields, have cooperated to create an advanced digital-optical bond. The combination of the Hasselblad H1 camera and the Leaf Valeo 22 digital camera back has created the fastest integrated medium-format digital system. Together, Hasselblad and Leaf continue to demonstrate image excellence, system reliability, and flexibility. Made for professionals, the Hasselblad H1 Leaf Valeo 22 system is robust, fast and accurate. The elegant design complements each component.

The Hasselblad-Leaf system offers smooth and fast auto focus, 1.2 seconds per frame capture rate, Dual Sensor Readout (DSR) technology and fast communication between lens, shutter, body, and back to enables this record-breaking performance. The Hasselblad-Leaf system integrates the camera and digital back as a single unit. The digital back settings and other real-time information are displayed on the H1 grip LCD and inside the viewfinder. All camera controls are incorporated digitally, such as the different light metering and exposure methods, single and continuous drive modes, self-timer, and interval setting. Special exposure compensation for TTL flash is calculated automatically, according to the CCD light transmission.

The large CCD area suits 6 x 4.5 cm lens coverage. With virtually no lens magnification, true wide-angle photography is achieved. The new HC lenses are designed and manufactured by Hasselblad to match the demands of high-resolution digital photography. The Hasselblad- Leaf system is the only 22 megapixel medium-format digital solution that allows computer- free and cable-free photography. The Hasselblad-Leaf system features Portable Power with the Leaf DP-67, a detachable 6 x 7 cm image display that emulates a digital "Polaroid". The art director, customer, or others can view the captured images off-camera instantly on the Leaf DP-67 display. Portable Power also features the 10 GB removable Leaf Digital Magazine that holds up to 215 images in full resolution, 16-bit raw HDR format.

A promotion is available for the purchase of the Hasselblad H1 and Leaf Valeo 22 system. For more details visit www.creo.com/leaf or contact a Leaf representative.