Casio to Stop Making Digital Cameras

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Casio was a pioneer in the compact digital camera market, making the first digital camera with a liquid crystal display in March of 1995. Over the next seven years, they continued to make advancements. It's Exilim line of cameras introduced in 2002 made digital cameras something 35mm cameras could never be, compact and slim. They had almost the same profile as old disk film cameras, but the convenience of digital. Make no mistake it was these cheap compact cameras that helped the digital revolution overthrow film, not high-end DSLRs. 

Portable and affordable all-in-ones that were easy to use and easy to get your images off of are what changed the photography landscape and Casio was a big reason for that. It's Exilim cameras were half the thickness of every other camera on the market at the same price point. That kind of convenience is what can change a whole market and in 2007 they were selling close to 2 million Exilim cameras a year. 

Casio, however, never expanded their product line to include high-end DSLR or Mirrorless cameras outside the Exilim Pro, which was a photo/video hybrid camera that didn't really do either one well enough to justify it's larger size. So, they continued to put their faith in cameras that were eventually replaced by smartphones. Just like their own cameras revolutionalized the digital camera market smartphones with built-in cameras did the same thing and last year Casio only sold 200,000 of their compact digital cameras. 

Smartphones have decimated the beginner camera market and for good reason. Why have a device that can only do one thing and only do it marginally better than what you're already carrying around in your pocket? Digital camera sales are finally on the rise again after a ten year slide, but that's mostly due to high end cameras that are much more capable than any smartphone. 

With losses mounting, Casio announced that they're leaving the digital camera market altogether. They do however have some great imaging technology and are going to continue to use and develop their digital camera tech in the sports and medical fields. The world of electronics is a fickle one. One day you could be on top of the world, and the next, non-existent.  

Source: THE MAINICHI