Casio Offers Digicam Trade In, Trade Up Program

April 1, 2006, DOVER, NJ – Casio Inc. is pleased to announce the Casio Trade In, Trade Up Program, where consumers have the opportunity to trade in their old camera, regardless of brand, and trade up to a new Casio digital camera. Casio realizes that in today's ever changing technology it can be difficult to constantly upgrade to the latest digital camera. To provide consumers with an easy way to upgrade to the latest technology available in digital cameras, and even receive bonuses when upgrading to certain Casio models, the program runs from April 1, 2006 through December 31, 2006.

Purchase a new Casio digital camera at an authorized participating retailer and submit proof of purchase to take advantage of the Trade in, Trade Up program. Check the value of the camera to be traded at any time by visiting Casio's Trade In, Trade Up website. Simply enter information regarding brand, number of megapixels, condition, etc. of the camera to be traded in and the site immediately calculates the estimated trade-in value. An additional bonus will be added to the trade-in value when the Casio Exilim purchase is an EX-Z600 or EX-Z850. The bonus offer for these models is valid on purchases from April 1 to July 8 2006.

Once the trade-in value is accepted, a pre-paid mailer is sent by Casio's service provider, to the address submitted, for the trade-in camera and proof of purchase. When the camera is received, a check for the trade-in value as well as any applicable bonus offer will be mailed.