Canon Adds Three New PowerShot Cameras to Their Ranks

Along with the EOS 6D announcement this morning, Canon has released three new PowerShot models to replace existing cameras from last year. All three share a newly developed 12-megapixel CMOS image sensor, along with DIGIC 5 processors, RAW and JPEG image formats, and Full 1080p HD video recording. 

Canon_g15_550.jpgFirst up is their new PowerShot G15, which replaces the G12 from last year. On top of the new sensor with more resolution, Canon has went from a CCD type sensor back to a CMOS type, which measures 1/1.7-inch (much larger than your typical point-n-shoot's sensor). They've also added increased sensitivity to light thanks to their HS (High Sensitivity) System, giving you the ability to shoot at up to ISO 12,800. The G15 is slightly smaller than the G12, however control layout and body configuration remain relatively the same. You lose the Vari-angle display due to the size decrease, however you pick up a high resolution 3.0-inch LCD with 922K dots. Other improvements include a newly developed 5x optical zoom with a fast maximum aperture range of f/1.8 - 2.8 and improved AF speed (up to a 53% improvement over G12). The G15 will sell for about $499 USD, and should start shipping in early October, 2012.

canon_sx50hs_550.jpgNext up is the most versatile mega-zoom Canon has created yet, the PowerShot SX50 HS. Replacing the SX40 HS, the SX50 adds some welcomed improvements, like the World's first 50x optical zoom lens. This amazing new lens covers a 35mm equivalent zoom range of 24 - 1200mm, and includes their proven optical image stabilization to help increase your ability to capture sharp handheld photos. It also received some improvements in AF performance, with Canon claiming it to be approx. 50% faster than the SX40. Other features include a high-quality EVF with 100% frame coverage, High-speed burst mode, and a 2.8-inch Vari-angle LCD screen with 461k dots. The SX50 is also slightly more compact than the SX40. Canon states that the SX50 HS will start shipping around the same time as the G15, with a MSRP of $479 USD.

canon_s110_550.jpgTo finish things off, Canon decided to produce another model in their powerful S-series. This line was reawaken with the introduction of the S90 back in 2009, and Canon continues to add popular models to the line of compact, but versatile cameras. The new PowerShot S110 is the most appealing model yet, with various enhancements that will please a wide variety of users. It's funny however, that Canon chose to use the model designation "S110", since in 2001 we reviewed their PowerShot S110 Digital ELPH. Nevertheless, building off of the S100, the S110 boasts a 1 stop improvement in low-light performance, along with an improved AF system that's up to 23% faster than the previous model. They've also added built-in Wi-Fi to the camera for easy uploads to your favorite social media sites, as well as uses with your iOS or Android powered smart phone or tablet. On top of all this, the camera still boasts a very nice f/2.0 5x optical zoom, and they've even added a capacitive 3.0-inch touch screen LCD. All this for $449 USD. 


For all the details on these impressive new models, see the press release from Canon below.

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Exceptional Optics And Wi-Fi Connectivity Help Photographers Get Creative With Three New PowerShot Models From Canon U.S.A.

New Lineup Includes the PowerShot G15 With Bright f/1.8-f.2.8 5x Optical Zoom Lens,the Wi-Fi Enabled PowerShot S110 to Stay Connected With Great Image Quality, and the Powerful PowerShot SX50 HS, the World's First 50x Optical Zoom Digital Camerai

LAKE SUCCESS, N.Y., September 17, 2012 - Designed for photographers of all levels, Canon U.S.A., Inc., a leader in digital imaging solutions, today announces the addition of three feature-packed digital cameras - the PowerShot G15, PowerShot S110, and PowerShot SX50 HS digital cameras - providing advanced features, greater focusing speed and multiple-shot speed in sophisticated, compact camera bodies. All three models include advancements in auto focus (AF) technology for high-speed responsive AF systems that capture the moment as it happens, with significantly reduced lag timeii. Both the PowerShot G15 and PowerShot S110 models include a newly designed 12.1-megapixel High-Sensitivity CMOS image sensor for exceptional light gathering and image quality. In addition to improvements to focusing speed and shooting speeds over their predecessors, each camera offers unique high-end features, such as an f/1.8-2.8 5x optical zoom lens on the PowerShot G15. The PowerShot S110 includes Wi-Fi connectivity for the ultimate in image quality and on-the-spot sharing, while the PowerShot SX50 HS boasts the world's first 50x optical zoom in a digital camera to date.

"Art is the by-product of creativity and inspiration. With the introduction of the advanced features in these three new PowerShot models, our customers will have the right tools to put their creativity into action and produce images that they will share for a lifetime," said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies and Communications Group, Canon U.S.A.

PowerShot G15 Digital Camera

The powerful new PowerShot G15 builds upon the success of the G-series providing some of the most advanced features in Canon's PowerShot lineup. The PowerShot G15 continues this tradition with a new 28mm wide-angle f/1.8 - f/2.8 lens with 5x optical zoom, great for low-light shooting or dramatic shallow depth of field. The PowerShot G15 includes Canon's HS SYSTEM where the camera's DIGIC 5 image processor and newly designed Canon 1/1.7-inch 12.1-megapixel High-Sensitivity CMOS image sensor work in tandem to enhance low-light image quality at a maximum ISO speed of 12800. Enabling creative video capture, the PowerShot G15 shoots 1080p Full HD video with a built-in stereo microphone for great sound and zooming is enabled for optimal framing while recording.

The PowerShot G15 also features advancements in Canon's AF system with improved AF times and reduced lag over previous G-series models. These AF improvements also enhance the High-Speed Burst HQ mode allowing for continuous capture of up to 10 frames at 12.1-megapixels. While shooting still images or recording video the camera also utilizes Canon's Intelligent IS to stabilize the image and provide crisp photos and steady video.

The PowerShot G15 retains an accessory shoe for Speedlites and an optical viewfinder as an option to the bright 3.0-inch 922,000-dot LCD display. For even more creative options, the PowerShot G15 can accommodate additional optional accessories such as the Tele Converter Lens, a Conversion Lens Adapter to allow the attachment of a Macro Ring Lite or Macro Twin Lite to the camera, and a threaded Filter Adapter for 58mm lens filters. For the wet and wild underwater adventurer the new PowerShot G15 also has an optional WP-DC48 Waterproof Case, capable of diving to depths of up to 130 feet.

PowerShot S110 Digital Camera

Style, performance and wireless connectivity fit into your pocket with the new PowerShot S110 digital camera. Built-in Wi-Fi features allow the camera to share images and video to social networking sites through the Canon iMAGE GATEWAYiii or to Wi-Fi enabled devices such as iOS or Android smartphones and tabletsiv with the free download of the Canon CameraWindow appv, or to other select PowerShot cameras, or to a PC. The advanced wireless features let the camera act as a wireless network and record GPS datavi acquired from a smartphone using the free download of the Canon CameraWindow appvii, or send images directly to a Wi-Fi compatible printerviii.

The PowerShot S110 includes a 24mm wide-angle lens with 5x optical zoom and bright f/2.0 aperture ideal for low-light photography or soft backgrounds with shallow depth of field. Featuring Canon's HS SYSTEM, the PowerShot S110 camera's DIGIC 5 image processor and newly designed Canon 1/1.7-inch 12.1-megapixel High-Sensitivity CMOS image sensor work together to enhance low-light image quality at a maximum ISO speed of 12800. As with the PowerShot G15, the PowerShot S110 also features advancements in Canon's AF system with improved AF times and reduced lag over previous S-series models. These AF improvements also enhance the High-Speed Burst HQ mode allowing for continuous capture of up to 10 frames at 12.1-megapixels. The video capabilities of the PowerShot S110 are equally impressive with 1080p Full HD video, built-in stereo microphone, optical zoom while shooting, and convenient playback via HDMI output. Camera menu navigation, image playback and viewing has been made simple and intuitive with a 3.0-inch wide capacitive touch panel LCD screen, along with Canon's Touch Shutter feature, which makes shooting easy and interactive.

The camera's Intelligent IS system matches the shooting conditions with one of six stabilization modes for smooth video and sharp images. Diving and underwater enthusiasts will enjoy the new optional PowerShot S110 waterproof case, the WP-DC47, capable of diving to depths of up to 130 feet.

PowerShot SX50 HS Digital Camera

The new PowerShot SX50 HS includes a high-powered 50x optical zoom (24-1200mm) and 24mm wide-angle lens with Optical Image Stabilization for clear steady images even at full telephoto. To help maximize the potential of the 50x zoom lens, are incredible 1080p Full HD video capabilities of the PowerShot SX50 HS with stereo sound and optical zoom while recording. The PowerShot SX50 HS includes Canon's HS SYSTEM where the camera's image processor and CMOS image sensor work together to enhance low-light image quality at a maximum ISO speed of 6400.

The PowerShot SX50 HS also features advancements in Canon's AF system with improved AF times and reduced lag over previous SX-series models. These AF improvements also enhance the High-Speed Burst HQ mode allowing for continuous capture of up to 10 frames at 12.1-megapixels. For those tricky overhead or low-angle shots, the camera features a new 2.8-inch vari-angle LCD screen (461,000 dots) and Zoom Framing Assist to help users locate, track and capture subjects while using the extreme telephoto on the PowerShot SX50 HS. By pressing a button, the Zoom Framing Assist Seek function remembers your previous zoom position, zooms out to let you locate your subject, and zooms right back into the saved position when the button is released. A second Zoom Framing Assist Lock button allows the camera to lock the Image Stabilization onto the center of the frame for additional compensation of camera movement, making it much easier to keep the intended subject in frame. The camera also features an electronic viewfinder, ideal for shooting in bright outdoor conditions. To help make photography simple, Canon's Smart AUTO mode intelligently selects optimal camera settings from 58 pre-defined shooting situations.

The PowerShot SX50 HS can be set to capture 12-bit RAW + JPEG image files for instant file back-ups and great latitude with post-processing and image modification. A hot shoe allows for optional accessories such as Canon Speedlites or additional lighting options.

Pricing and Availability

The new PowerShot G15, PowerShot S110 and PowerShot SX50 HS digital cameras are expected to be available in October 2012 for an estimated retail price of $499.99, $449.99 and $479.99, respectively.

For more information, visit: www.usa.canon.com/powershot

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $45.6 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents registered in 2011† and is one of Fortune Magazine's World's Most Admired Companies in 2012. In 2012, for the ninth consecutive year, Canon U.S.A. has received the PCMag.com Readers' Choice Award for Service and Reliability. Committed to the highest level of customer satisfaction and loyalty, Canon U.S.A. provides 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.

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† Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners. Availability, prices, and specifications of all products are subject to change without notice. Actual prices are set by individual dealers and may vary.

i As of August 21, 2012

ii According to tests performed by Canon Inc. when compared to the PowerShot G12 model, the PowerShot G15 digital camera exhibits improvements in AF speed with a 53 percent reduction in AF time and a 45 percent reduction in shutter lag. When tested against PowerShot S100 model, the PowerShot S110 digital camera exhibits improvements in AF speed with a 29 percent reduction in AF time and a 38 percent reduction in shutter lag. Tests were conducted under identical conditions - Subject brightness: Lv 13, shooting mode: P mode/Single AF (center point). The percentage of improvement for AF and Shooting time lag (Shutter lag) is measured in seconds. Defined focal length for each model: G15 and G12 at 28mm wide, S110 and S100 at 24mm wide and SX50 HS and SX40 HS at 24mm wide. AF time definition conforms to CIPA guidelines established in April 2012.

iii A one-time registration is required on Canon iMAGE GATEWAY, the free Canon CameraWindow app is required for this function

iv Compatible with IOS Version 4.3 or later and Android devices Version 1.1.1.11 or later. Data charges may apply.

v This software enables you to upload images to social network services. Before uploading images, please be aware that image files may contain privacy related information such as people and places. If necessary, please delete such information. Canon does not obtain, collect or use such images or any information included in such images thought this software.

vi In certain countries or regions, the use of GPS may be restricted. Therefore, be sure to use GPS in accordance with the laws and regulations in the country or region. Be particularly careful when travelling outside your home country. As a signal is received from GPS satellites, take sufficient measures when using in locations where the use of electronics is regulated. Cellular data charges may apply. ** This software enables you to upload images to social network services. Before uploading images, please be aware that image files may contain privacy related information such as people and places. If necessary, please delete such information. Canon does not obtain, collect or use such images or any information included in such images through this software.

vii This software enables you to upload images to social network services. Before uploading images, please be aware that image files may contain privacy related information such as people and places. If necessary, please delete such information. Canon does not obtain, collect or use such images or any information included in such images through this software.

viii DPS over IP compatible printer is required.