Canon Launches New Pixma Brand For Line of Single Function and All-In-One Photo Inkjet Printers

LAKE SUCCESS, N.Y., July 12 — PIXMA® — a new global brand unifying Canon's single function inkjet printer and all-in-one lines — appears for the first time today on the company's four new entry-level models, the PIXMA iP1500, iP2000, iP3000 and iP4000 desktop photo printers.

PIXMA represents Canon's next steps in the evolution of photo printing: a state-of-the-art synthesis of the high quality and great speed. The word PIXMA combines "Pixel," or the core of quality digital images, and "Maximum" symbolizing the highest standard of performance. The "X" joining the two signifies the critical link between input and output highly sought by most photo consumers today.

Canon's new PIXMA iP1500, iP2000, iP3000 and iP4000 inkjet photo printers offer consumers price performance for print quality that was until recently, only available in dedicated six-ink photo printers. The new printers will be available in stores this August with estimated selling prices ranging from .99 — .99*.

Read the full Canon press release