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Canon Debuts Chic and Stylish Elura 20MC DV Camcorder

Canon Elura 20MC (Business Wire Photo)

LAKE SUCCESS, N.Y.--(BUSINESS WIRE)--Aug. 29, 2001-- With its latest digital video camera, Canon U.S.A., Inc., a subsidiary of Canon Inc. (NYSE: CAJ), continues to push the limits of electronic miniaturization, mastering this art by meeting a variety of still, motion and multimedia image capture needs. The Canon Elura 20MC rates high for functionality and durability, is easy to carry and use, and is elegant for those who wish to make the latest electronics fashion statement.

The Canon Elura 20MC is recognized for its full set of features housed in a tiny and light package. It boasts multiple shooting modes and connectivity options that make it highly versatile to complement DV-ready computers, televisions and VCRs for video editing, printing and sharing images in the family room, classroom, boardroom and over the Internet.

The size of a cell phone, the Canon Elura 20MC measures approximately two inches wide by four inches high. It weighs slightly more than one pound with a battery and tape. It records video and digital photos to the universal MiniDV digital videocassette. To manage, retrieve and download digital photos more efficiently, the Elura 20MC accepts the MultiMediaCard (MMC), an industry standard storage media, or a Secure Digital (SD) Card.

Key features of the Canon Elura 20MC include:

  • Three shooting modes.
  • Firewire(TM) computer connectivity.
  • 10x optical/40x digital zoom, image stabilization.
  • A high-resolution rotating view screen and viewfinder.
  • Digital stereo sound.
  • Advanced technology components include a progressive scan CCD image sensor, RGB primary color filter and a three-element stereo microphone.
  • Extended Recording Mode to deliver four hours of video recording on one 80-minute MiniDV videotape.

The Canon Elura 10, a comparable new model without the MultiMediaCard or Secure Digital Card, includes the performance features found in the Canon Elura 20MC. The suggested retail price for the Canon Elura 20MC is ,499, and it will be available at authorized Canon retailers in October 2001. The Canon Elura 10 will be available at about the same time for ,299.