Canon Continues Aggressive Approach In The Digital Photography Market With Introduction Of Five New Powershot Models

New Cameras Offer Exclusive DIGIC and iSAPS Technology, High-Quality Glass Optics, Direct Connect with Select Canon Printers and Advanced Camera Features at Every Pricepoint

Canon S50

LAKE SUCCESS, February 27, 2003 - Canon U.S.A., Inc., a subsidiary of Canon Inc. (NYSE: CAJ), is mounting one of the most aggressive new product introductions in its 68-year history with the introduction of five new PowerShot digital cameras. Each new camera, from the entry-level A300 3-megapixel model, to the fully-featured S50 5-megapixel model, incorporates advanced features and exclusive technologies. Currently consisting of ten models, Canon's line of PowerShot digital cameras offers one of the widest selections of any brand in the industry. And while each model is distinctly unique in features and pricepoint, every PowerShot camera incorporates Canon's exclusive DIGIC Image Processor for maximum camera performance, the highest quality Canon glass optics for incredibly sharp photographs, and Canon's new iSAPS technology which enables the camera to achieve precise exposure and true color rendition. In addition, every PowerShot camera will directly connect to several Canon Bubble Jet Direct and Card Photo printers for fast and easy creation of high-quality prints in the home or office.

The new Canon PowerShot models include: The A300 (3.2 MP), A60 (2.0 MP), A70 (3.2 MP), S400 Digital Elph (4.0 MP), and S50 (5.0 MP).

Read the full Canon Powershot press release.