Apple Launches an Array of new Products, including the iPad Pro, iPhone 6s, iPhone 6s Plus, Apple Live Photos and more...

With great fanfare, Apple introduced a smörgåsbord of new products today, including the iPad Pro, iPad Pencil, iPhone 6s, iPhone 6s Plus, an improved Apple TV, new Apple Watch face and band designs, and a new watchOS2 Operating System.  These products were introduced at an Apple Live Special Event held in San Francisco, with Tim Cook kicking it off and making most of the product introductions, with Phil Schiller providing a lot of the product detail along with other Apple Team members.

iphone6s.jpegApple also brought in experts from Microsoft and Adobe to demonstrate Microsoft Office and Adobe Creative Suite Products that were optimized for the new iPad Pro, and even demonstrated how you could correct a smile on an image easily. Apple also launched a new stylus dubbed the Apple Pencil, designed to take advantage of pressure sensitive features incorporated into the new iPad Pro display.

But, what we were waiting to hear more about was the new iSight Camera technology incorporated into the new iPhone models, and Apple didn't disappoint, obviously proud of the work that went into the new 12 Megapixel Sensor that Apple is using as part of the iSight Camera system that these new Apple iPhone models are equipped with.  

Apple showed the audience graphic images of the new Imaging Sensor, drilling down to the pixel level, and then went into more detail about how Apple moved the Color Filter Array down closer to the top of the photo diodes, pointing out that Apple worked hard to increase the sensor resolution without any degradation in image quality, using what they're calling Deep Trench Isolation to reduce crosstalk between pixels in order to provide better images with lower noise levels.  Because the new sensor has more pixels, it also has 50% more focus pixels, and Apple says that will help to achieve faster and  more accurate Autofocus compared to previous iPhone models, too.

pixels1.jpegAs they say, a picture is worth a thousand words, so Apple didn't stop with a description of the improvements, and also showed the audience some photos taken by the new iSight Cameras, pointing out the better color and detail the new cameras can capture.

The new iSight camera can also capture 4K video, with Apple showing some of the videos taken by the camera, pointing out that the videos can be edited by the iPhone taking them, thanks to its more advanced and faster A9 Processor technology with a 70% faster CPU and 90% faster GPU; compared the its A8 predecessor. The new 4K video capture can also take advantage of Optical Image Stabilization.   

iphone_photos1.jpegApple also incorporated a new 5MP Facetime camera for selfies, and introduced new technology that allows the Retina HD Display to work as a True Tone Flash at 3 times the normal display brightness, that Apple says will result in natural looking skin tones in a wide variety of lighting, since the technology takes ambient light into consideration.

But, what really stole the show wasn't the higher resolution camera allowing more detail with high image quality or the Flash features built into the Retina Display. Instead, it was what Apple is calling Live Photos. When you hold your finger or thumb down on a photo you've taken, it appears to come to life, changing instantly from a still photo to a moving image.    

The Live Photos feature works by combining a series of frames starting just before, and continuing until just after you take a photo, and it also includes Audio.  Apple demonstrated that you don't need to do anything special to use the new Live Photos feature, as it's on by default with the new iPhone 6s and 6s Plus.  We were impressed, and suspect we'll be seeing more of this type of technology used in products as time passes, combing the best features from multiple sources.

Here's an image from the Apple Special Event summarizing the new iPhone features.  Again, we're impressed.

iphone_summary.jpegApple also pointed out that you can use a Live Photo as a background on your iPhone, or even on your Apple Watch, so that it can be visible across multiple Apple products. Apple also introduced a new pricing model for iCloud to make it easier to sync and share your photos and videos with a low monthly cost, and even more storage space. They even introduced a  new plan that lets you upgrade your iPhone every year through its retail stores, with finance plans to help you keep your phones upgraded without breaking the bank.

You can see the Press Releases below for more information about the new iPhone 6s, iPhone 6s Plus and iPad Pro, as well as our Previews (check the links below).  Pre-Orders should begin on September 12th. Stay tuned for more information about these new products from Steve's Digicams soon.

Apple iPhone 6S Preview

Apple iPhone 6S Plus Preview

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Apple Introduces iPhone 6s & iPhone 6s Plus

Next Generation of Multi-Touch Arrives in The Most Advanced iPhones Ever

SAN FRANCISCO -- September 9, 2015 -- Apple® today announced iPhone® 6s and iPhone 6s Plus, the most advanced iPhones ever, adding a powerful new dimension to iPhone's revolutionary Multi-Touch™ interface. The new iPhones introduce 3D Touch, which senses force to enable intuitive new ways to access features and interact with content. iPhone 6s and iPhone 6s Plus feature Retina® HD displays made from the strongest glass on any smartphone and 7000 series aluminum, the same alloy used in the aerospace industry, in gorgeous metallic finishes that now include rose gold.

iPhone 6s and iPhone 6s Plus also introduce a transformative new approach to photography called Live Photos, bringing still images to life by capturing a moment in motion. Live Photos, 3D Touch and other advancements in the new iPhones are powered by the Apple-designed A9 chip, the most advanced chip ever in a smartphone, delivering faster performance and great battery life.


"The only thing that has changed with iPhone 6s and iPhone 6s Plus is everything -- 3D Touch lets users interact with iPhone in entirely new and fun ways, and the innovative Live Photos brings your pictures to life," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "These are the most advanced iPhones ever, with 7000 series aluminum, ion-strengthened glass, the new 64-bit A9 chip, 12-megapixel iSight and 5-megapixel FaceTime HD cameras, faster Touch ID, LTE and Wi-Fi. Customers are going to love them."

3D Touch
iPhone 6s and iPhone 6s Plus introduce new ways to navigate and experience iPhone by sensing pressure to enable new gestures -- Peek and Pop™ -- so you can dip in and out of content without losing your place. Press lightly to Peek at a photo, email, web page or other content, and press a little deeper to Pop into the content itself. With Quick Actions, 3D Touch provides shortcuts to the things you do most, so you can send a message or take a selfie with just a simple press from the Home screen.

Camera Innovations
The world's most popular camera is even better in the new iPhones with new ways to capture and relive unforgettable moments. iPhone 6s and iPhone 6s Plus introduce Live Photos, which go beyond snapshots to capture moments in motion. Live Photos are beautiful 12-megapixel photos that, with just a press, reveal the moments immediately before and after the shot was taken, so you can enjoy a living memory rather than an instant frozen in time.

High-definition video improves with support for 4K -- with a resolution of 3840 x 2160, delivering over 8 million pixels -- and the expansion of optical image stabilization to video on iPhone 6s Plus, for taking beautiful videos in lower light. After capturing 4K video, you can edit on your Mac®, PC, iPad® and with the latest version of iMovie® on iPhone, you can even edit two simultaneous streams.

Additional camera advancements include:

  • a new state-of-the-art 12-megapixel sensor with advanced pixel technology and Apple-designed image signal processor, for truer colors and sharper, more detailed photos; and

  • a new 5-megapixel FaceTime® HD camera and Retina Flash, which momentarily makes the display three times brighter with True Tone® lighting, for wonderfully bright selfies in low light.


Advanced Technology
A9, Apple's third-generation 64-bit chip powers these innovations with 70 percent faster CPU and 90 percent faster GPU performance than the A8, all with gains in energy efficiency for great battery life. The A9 chip and iOS 9 are architected together for optimal performance where it matters most, in real world usage. M9, Apple's next-generation motion coprocessor, is embedded into A9, allowing more features to run all the time at lower power, including "Hey Siri," without iPhone needing to be plugged in.

With advanced wireless technologies including faster Wi-Fi and LTE Advanced, iPhone 6s and iPhone 6s Plus users can browse, download and stream content even faster.¹ The new iPhones also support up to 23 LTE bands -- the most in any smartphone -- for better worldwide roaming.

iOS 9, the world's most advanced mobile operating system, brings more intelligence to iPhone with proactive assistance, powerful search and improved Siri® features, all while protecting users' privacy. Built-in apps become more powerful with a redesigned Notes app, detailed transit information in Maps, and an all-new News app for the best news reading experience on any mobile device.² The foundation of iOS is even stronger with software updates that require less space to install and advanced security features 
to further protect your devices.



Pricing & Availability

  • iPhone 6s and iPhone 6s Plus will be available in gold, silver, space gray and the new rose gold metallic finishes for $0 down with 24 monthly payments starting at $27 (US) and $31 (US), respectively, from Apple's retail stores in the US, Apple.com, select carriers and Apple Authorized Resellers.³

  • Exclusively at Apple's retail stores in the US, customers can choose their carrier and get an unlocked iPhone 6s or iPhone 6s Plus with the opportunity to get a new iPhone annually and AppleCare+ on the new iPhone Upgrade Program with monthly payments starting at $32 (US) and $37 (US), respectively.⁴

  • Both models will be available in Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, the UK and the US beginning Friday, September 25, with pre-orders beginning Saturday, September 12.

  • Apple-designed accessories including leather and silicone cases in a range of colors and Lightning Docks in color-matched metallic finishes will also be available.


¹ Data plan required. LTE Advanced and LTE are available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on LTE support, contact your carrier and see www.apple.com/iphone/LTE.
² Transit information in Maps will be available in select major cities including Baltimore, Berlin, Chicago, London, Mexico City, New York City, Philadelphia, the San Francisco Bay Area, Toronto and Washington D.C., as well as over 300 cities in China, including Beijing, Chengdu and Shanghai. News app availability varies by country.
³ Prices are rounded to nearest dollar and are based on 24 monthly installment payments. Taxes and activation fees may be due at sale. Carrier terms and eligibility may apply.
The iPhone Upgrade Program is available to qualified customers only with a valid US personal credit card. Requires a 24-month installment loan with Citizens Bank, N.A. and iPhone activation with a national carrier -- AT&T, Sprint, T-Mobile or Verizon. Full terms apply.



Apple Introduces iPad Pro Featuring Epic 12.9-inch Retina Display

Apple Pencil & Smart Keyboard Bring Breakthrough Levels of Precision & Utility to iPad Pro

SAN FRANCISCO -- September 9, 2015 -- Apple® today introduced the all-new iPad Pro™, featuring a stunning 12.9-inch Retina® display with 5.6 million pixels, the most ever in an iOS device, and groundbreaking performance with the new 64-bit A9X chip, rivaling most portable PCs. The new larger iPad Pro is thin and light and provides all-day battery life. There are more than 850,000 apps in the App Store℠ designed specifically for iPad®, and the new iPad Pro will enable a new generation of advanced apps for everything from productivity, design, illustration, engineering and medical, to education, gaming and entertainment.

Apple today also introduced Apple Pencil™ for iPad Pro, a precision input device available for purchase separately, which makes drawing and sketching feel remarkably fluid and natural. The touch subsystem of the Multi-Touch™ display in iPad Pro has been redesigned to work with Apple Pencil to dramatically reduce latency and deliver incredible accuracy for activities like fine art illustration and detailed 3D design. Advanced sensors in Apple Pencil measure both pressure and tilt for a fast and fluid drawing experience, while a built-in Lightning® connector makes for quick and easy pairing and charging. Apple Pencil also works with popular apps like Mail, Notes, Procreate and Office 365 for iPad, offering new levels of creativity and productivity.

Apple's new Smart Keyboard further extends the utility of iPad Pro, offering a full-sized keyboard in a thin, durable design so you can take it anywhere. The Smart Keyboard, available for purchase separately, attaches to iPad Pro's innovative Smart Connector port, eliminating the need for a separate battery, on/off switch or Bluetooth pairing. The Smart Keyboard is covered in custom woven fabric and features keys that provide the accuracy, stability and satisfying key feel of standard keyboards, but is also easily foldable and can transform into a Smart Cover®. The Smart Keyboard also works seamlessly with new QuickType® features in iOS 9 to make typing even faster and easier.

"iPad Pro is the most advanced and powerful iPad we have ever made. Its beautiful and large 12.9-inch Retina display has 5.6 million pixels and provides an immersive experience for content and apps. The iPad Pro is far and away the fastest iOS device we have ever made -- its A9X chip beats most portable PCs in both CPU and graphics tasks, but is thin and light enough to hold all day," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "The innovative Apple Pencil and new Smart Keyboard enable users to customize their iPad Pro experience to the particular apps they use and the work they do, making iPad Pro ideal for everything from professional productivity to advanced 3D design."

Innovative Design
iPad Pro's 12.9-inch Retina display, with 5.6 million pixels and refined Multi-Touch technology, is the most advanced and highest resolution display ever in an iOS device. It delivers greater contrast, more uniform brightness and improved energy efficiency through photo alignment technology, oxide TFT and variable refresh rate. A new four-speaker audio design provides powerful, clear and rich stereo sound, and a refined unibody enclosure of anodized aluminum gives iPad Pro a sturdy feel with a thin and light design that is easy to hold. 

Powerful Technology
iPad Pro delivers groundbreaking performance and energy efficiency, so you can tackle the most demanding tasks. Apple's powerful new 64-bit A9X chip, with third-generation 64-bit architecture, provides desktop-class CPU performance and console-class graphics. Ultra-fast wireless connectivity keeps you connected wherever you go with 802.11ac Wi-Fi with MIMO technology, support for a wide range of LTE bands and other fast cellular network technologies (DC-HSDPA, HSPA+).* All-day 10-hour battery life** delivers the efficiency that users have come to expect from iPad.

iOS 9
iOS 9, the world's most advanced mobile operating system, brings more intelligence to iPad with proactive assistance, powerful search and improved Siri® features, all while protecting users' privacy. New multitasking features designed specifically for iPad allow users to do more at the same time, while built-in apps become more powerful with a redesigned Notes app, detailed transit information in Maps and an all-new News app*** for the best news reading experience on any mobile device. The foundation of iOS is even stronger with software updates that require less space to install and advanced security features to further protect your device.

Pricing & Availability
iPad Pro starts at $799 (US) for the 32GB with Wi-Fi model and $1079 (US) for the Wi-Fi + Cellular 128GB model, comes in three gorgeous metallic finishes including silver, gold and space gray and will be available starting in November from Apple.com, Apple's retail stores, through select carriers and Apple Authorized Resellers. For more information, please visit www.apple.com/ipad.

Apple Pencil will be available for $99 (US) and Smart Keyboard will be available in charcoal gray for $169 (US). New polyurethane iPad Pro Smart Covers will be available for $59 (US) in charcoal gray and white. New iPad Pro Silicone Cases will be available for $79 (US) in charcoal gray and white. iPad Pro accessories will be available starting in November.

*Data plan required. LTE is available in select markets and through select carriers. Speeds vary based on site conditions. For details on LTE support, contact your carrier and see www.apple.com/ipad/LTE
**Battery life depends on device settings, usage and other factors. Actual results may vary.
***Transit information in Maps will be available in select major cities including Baltimore, Berlin, Chicago, London, Mexico City, New York City, Philadelphia, the San Francisco Bay Area, Toronto and Washington D.C., as well as over 300 cities in China, including Beijing, Chengdu and Shanghai. News app availability varies by country.