Adobe Kills Boxed Creative Suite, Moves to Cloud Only Subscriptions

CreativeCloud_Logo1.jpegAdobe first introduced a subscription plan for Creative Suite, beginning with version 5.5, as reported by Steve's here: Adobe Introduces Creative Suite 5.5 and Subscription Pricing

But, Adobe made a surprising announcement at their MAX conference and said that none of the Creative Suite offerings will be available as boxed products anymore, and that only subscription plans will be available via Creative Cloud.

That means if you're a user of Creative Suite Products (for example, Photoshop, InDesign, Dreamweaver or Premiere Pro), you will now need to get those products via a Creative Cloud subscription plan for any version later than CS6.

Adobe offers a variety of pricing options for Creative Cloud subscriptions. For example, new users can buy the full suite of software including 20GB of Cloud storage for $49.99 per month, with an annual commitment. Or, they can get the full suite for a month to month cost of $74.99 per month. Or, if you only use a single product (like Photoshop for example), you can get it for $19.99/month. Single Product subscriptions will also include 20GB of Cloud Storage.

Pricing (click to enlarge):

createsuite_screen2.jpegAs we've seen in the past with boxed versions of Creative Suite Products, Adobe will also offer a discount to existing users that want to upgrade to a newer version, only that discount will come in the form of discounts to the monthly subscription cost for the first year, as there will no longer be a way to purchase the full boxed product after CS6.

While this new strategy can make it easier for photographers that want to take advantage of Creative Suite products without a large up front purchase fee, we have a feeling that many existing Creative Suite users won't like the idea of a subscription plan, and would prefer to buy a full boxed product so that they can continue using Creative Suite for as long as they like without worrying about paying subscription fees to continue using it year after year. Only time will tell how users will react to this major change in Adobe's marketing strategy.

The Creative Cloud team at Adobe issued a long letter to customers explaining their decisions that you can read at http://www.adobe.com/cc/letter.html

Here's a short excerpt from that letter:

"We believe that the creative process is going through dramatic changes. As our world becomes more connected and mobile, we have grander aspirations for how we create and interact with others.

Today's tools and services are not living up to the creative community's expectations. Assets are difficult to track across computers. Mobile devices aren't integrated tightly enough into creative activities. There is a continuous struggle to find effective ways to collaborate. And creative processes do not fully embrace the benefits of the broader creative community.

As the world changes, so must the tools and services we use to create. This presents a unique opportunity to re-imagine the creative process." Adobe also released a press release about the move, that you can read here.

See more about Creative Cloud athttp://www.adobe.com/products/creativecloud.html