How to Find and Acquire School Portrait Customers

The fans of the traditional school portrait are a dwindling minority, but resourceful and creative photographers can still find school portrait customers, and keep them coming back year after year.

Offer a Freebie

One of the best ways to get customers is to let people see a finished product. Offer a free portrait to a few people so they can see the results. When they like what they see, they'll show it to all their friends and help advertise your business.

Show People What You Can Do

Design postcards featuring your work and distribute them around town. Make sure to put postcards where potential customers hang out.

Don't Be Shy

Whenever people ask what you do, let them know you're a photographer. If you hear some kids complaining about boring school pictures, make sure to tell them you can offer them something different and show them some samples. Always have a portfolio with you, and don't be shy about showing off your work.

Give Them Something Different

Kids like to express themselves and show their individuality, so creating a portrait that captures their unique qualities is a desired product. Whether it's on-location sessions, excellent customer service or free retouching, providing a service that stands out from the others will keep your customers coming back for more.