The History of Stock Photography
The history of stock photography, or photographs created not to fulfill a particular assignment but rather for sale to any client who may need them, tells the story of how the photography world has been revolutionized. Through stock photography, many would-be professionals have found a way to dip their toes into the world of making money with their cameras. On the flipside, the history of stock photography has also changed how companies do business, in terms of their advertising. Nowadays, it's no longer always necessary to hire a photographer. Thanks to stock photography collections, it's possible to simply buy the individual images one needs for a particular project.
1920s
Although these days stock photography
collections are primarily Internet based, that certainly hasn't always
been the case. In fact, the history of stock photography pre-dates the
Internet significantly. The first stock photography agency was created
in the 1920s by H. Armstrong Roberts. In the beginning, stock
photography agencies were meant primarily to supply images to magazines
or newspapers and was essentially an industry born out an innovative use
of outtake images left over from other photograph assignments. Because
these assignments were leftovers, they were of very limited use
1980s
By the 1980s, stock photography had
turned into an industry unto itself. More and more photographers were
moving away from shooting on assignment and toward shooting images for
stock collections. Why? Because shooting stock photography afforded
them a more flexible working schedule and environment. In addition,
stock photography shooting created a residual income stream (by way of
royalties) that assignment photography didn't. (Assignment photography
is generally for a one-time fee).
As the industry evolved, stock
photography became more established and agencies started becoming more
in tune with what their customers wanted. They would then find
photographers who would shoot those types of images for them. In a
sense, this created a hybrid between assignment photography and stock
photography because although the images were being commissioned based on
customer requirements in general, the photographer was not shooting for
any particular assignment.
2000s
When search engine giant, Google, released their image search engine in 2001, small companies found an outlet to sell their images. Two years later, Shutterpoint devised a brand-new system that allowed anyone to upload and sell their photos for a fee. It wasn't long before other companies followed suit. These days, most stock photography libraries live online and everyone can sell their own photographs, from professionals all the way down to the beginner photographer.
The history of stock photography has been a long one. Since the birth of the industry in 1920, stock photography has afforded a way to for hobby shutterbugs to turn a pastime into a career. Stock photography is the rule rather than the exception these days, and it doesn't stop at photographs anymore. Now, all kinds of creative property are being sold to and bought from online stock libraries.
