Production: How To Use Warm Cards
Back when production was done with film people used filters on their lenses and lights to create a certain kind of look. This look was color temperature based and was either warm (orange) or cool (blue). These filters also had a practical purpose too because they could be used to balance the colors in a scene to make the color scheme more natural as well. As technology advanced and everything become digital these filters found themselves obsolete because now all people have to do is white balance the camera to balance out the colors. While this makes most work flows more efficient, it does make it a little harder to try to get that warm look you sometimes want. But thanks to warm cards you can easily achieve warmer color balances.
What Are Warm Cards?
Light comes in all different colors and while our eyes automatically adjust to it our cameras don't. So people need to white balance under our set's lighting conditions to tell the camera that this is what white should be. The camera then bases all the other colors it records from the white. Most professional videographers have their own white cards for white balancing so that way the colors are constantly the same in everything they shoot.
Now, video is not film and it doesn't have the same warm look that images shot in film have. To compensate you can use a warm card. A warm card is a slightly blueish color card that you place in front of the camera when white balancing. It tricks the camera's color balancing system into thinking that the blue color is actually white and this will cause the rest of the colors in the images you will shoot to be warm.
How to Do It
Once your set's lighting is complete you will turn your camera on (if it isn't already) and then navigate through the menu to the white balance settings. Once the white balance is open you will hold your warm card in front of the lens. You want the card to catch the light from the set while filling the camera's frame. Once this is ready hit set and your color balance will now be for warm colors.
Adjusting Different Levels
Most warm cards are sold in packaged sets of three, each with their own varying intensity. This way if one color seems to warm you can just balance with a card of less intensity to get the effect you want.Popular Cameras for High Quality Photos: