Adobe Premiere: How To Export to the Web

Adobe Premiere is one of the best editing programs on the market and part of what makes it so prestigious is that you can easily create videos that can be exported to the web. This is done with a separate program that comes with Premiere called the Media Encoder. The Media Encoder allows you to exercise complete control over how your project is exported. You can choose the file format, frame size, bit rate and much more, making your project the best it can be for broadcast over the web.

Know Where it Will Play

Before you can use the Media Encoder you need to figure out where exactly on the web your video will play. If you're thinking of using a service like Youtube to host your videos then you need to be aware that there are limits to the size of your video files. As of now, Youtube requires it to be less 2 gigs in size and less than 10 minutes in length. Blip TV videos can be any length but they need to be less than one gig. Also, different video hosts have different file format requirements. You're at their mercy when it comes to export settings.

Exporting Your Project

To export your project, click on the sequence and choose "File"-> "Export"-> "Media." A window will open up allowing you to choose the export settings for your project.

Choosing the Right Format

People tend to have conflicting views when it comes to choosing video formats. If you're hosting the video on your website then most people suggest making the video a quicktime file with the H264 codec. If your webpage was designed in flash then you need to export your video as flash files. Sites like Youtube encode your files for their player once its uploaded so you want to make it the highest quality possible while staying under the 2 gig limit.  

Resolution vs. Play Back

MP4 files are small and have high resolutions but they're buffering is sporadic. When putting video on the web there is a fine line to walk between resolution and play back. You want the video to look great, but if it doesn't play smoothly then no one will want to watch it. There is a balance between the two that you need to match.

Try exporting a few different versions to see how they test. Take notes on the settings so that you will have a template for the one that works the best.

Media Encoder

Once the settings have been entered, click "OK." This will open Adobe Media Encoder. After all your versions have been exported to the encoder click on "Start Queue." The encoding process should now begin. After a few minutes of encoding you will have video files ready to play on the web. 

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