Understanding Camera Prices in a Shopping Engine
Using a shopping search engine to compare camera prices is one of the most popular methods of tracking down the cheapest cameras. These tools are easy to use because it's possible to search for different product model numbers and features. The problem with these shopping engines is that they can't always find the lowest prices. These will only ever show MAP pricing which is not the lowest price they can get.
What Are MAP prices?
MAP stands for Minimum Advertised Pricing. This is the minimum price as stipulated by the manufacturers. This is a common practice among camera manufacturers. This is very common when manufactures sell a large proportion of their stock to online retailers. The purpose of the MAP price is to prevent retail prices from dropping too quickly.
The prices shown in the shopping engines only show the basic price. They rarely include shipping. This can distort the prices and make cheap cameras seem much more expensive.
Finding Lowest Prices
As the shopping engines cannot display MAP prices, you might be able to get a better deal by looking on websites individually. Take a look at some of the major camera dealers online to find the real low price.
While many people spend time shopping online, you shouldn't completely ignore the high street. High street stores often have some very good deals. Another advantage of buying from a retail store is that you can get advice. It's also possible to take the camera back to the store should you ever experience any problems.