How Much Should You Charge for Stock Footage?
Determining how much you should charge for your stock footage will depend on several factors. By looking at these factors, you will be able to more or less have an idea of how much you should charge for your stock footage.
Royalty Free vs Rights Managed
One of the main factors that can determine how much you can charge for your stock footage is the rights to the video footage. There are basically 2 types of rights or licenses you can put on your stock footage or any other property for that matter.
Stock footage that is royalty free means that you sell the rights to the footage to the buyer and they can use it multiple times for multiple purposes. The buyer can utilize the footage for whatever purpose they see fit without having to pay you every time they use the footage. However, it is important to remember that you should be able to provide certain restrictions to your royalty free stock footage. Restrictions for royalty free stock footage should include the number of times the footage should be used by the buyer without putting too much restriction on the amount. This type of stock footage is often general video footage that can be used over and over again like a city skyline or a flock of birds flying. You can charge from $10 to $150 per clip for this type of stock footage.
On the other hand, rights managed stock footage can be a little bit more expensive since there are a few more restrictions with regards to licensing than royalty free ones. Rights managed simply means that you manage the rights to the footage. The potential buyer can often only use the footage for a specific purpose and for a limited time. You can charge stock footage of this kind a little higher, charging up to $100 per second. However, this type of stock footage is often rare and genuine, meaning only few footages of the subject are available.
The Subject of the Stock Footage
Often times, the subject of the footage can also determine how much you should charge for a stock footage. The more interesting and unique the subject, the higher the rate can be. You can expect to charge higher for a video footage with skydiving view, the Eiffel Tower or an aerial view of the Great Barrier Reef than stock footage of people running around the park. Historical stock footage is a great example since very few have copies of videos from historical events, so owners can charge high for these stock footages (aside from putting them under rights managed category). For a historical stock footage, you can charge a minimum of $500 per clip.
Resolution and File Format
It is also important to consider the angle of the shot, the resolution of the camera used, as well as the file format. You can put a much higher price on HD stock footage than DV footage. This is because HD footage has a better resolution than DV. Also, most editing equipment and recording gear uses HD so you can bet that film makers or editors would prefer to use stock footage that is already in HD. You can charge a high resolution stock footage for a minimum of $24, while a medium resolution can be up to $14.