Leasing Your First Photo Studio
Launching your new photography business can be very exciting, but you will first need to choose a location for your photo studio. Assuming you're launching a new business, you probably don't have enough money saved up to purchase a studio for your photography business. In this case, you will want to rent or hire a space. Hiring makes setting up a studio much more affordable for many small businesses, which is why it's such an attractive option.
Step 1 - Choosing a Location
Ensure that the photo studio benefits from enough passing traffic. You will also probably want to choose a building located close to your home. This way you will be able to get to work without having to travel out of your way.
Step 2 - Hiring a Photo Studio
Before hiring a photo studio you must first visit the location and make sure that it's perfect for your business. Your future studio should look professional. Your clientele should be confident that you will be able to take great photos. Renting a space in an affluent part of town is always preferable, but much more costly. Consider spaces in other areas as well before making a permanent decision.
Step 3 - Furnishing a Photo Studio
One of the most important things that you will have to think about is whether or not you can justify furnishing your photo studio. When you're renting property you have to make sure that it's worth spending the money on it. Make sure that you plan to continue renting the studio for the foreseeable future. Also think about trying to find a furnished photo studio to rent. The only downside is these are very difficult to find - but do exist. If you're lucky these might be just what you're looking for.
Step 4 - Expansion
Your business may be very small at the moment; however you may have plans to expand. Make sure that the studio you are considering renting has plenty of space for your expansion plans. Moving studios is very expensive and that's why you really should choose a studio which will last you for a number of years. If the studio has been empty for months or years then you should be able to get a good deal.
Step 5 - Promoting Your Business
Once you have rented and furnished your photo studio, you then need to promote it. One of the best ways of doing this is to publish and post fliers about your studio in the local community. This will not only make the business appear professional but will also help people to find your studio. Other important forms of promotion include websites and taking out advertisements in the local newspaper.