How to Get Your First Corporate Photography Gig
Getting your first big corporate photography gig takes some work. There are a few very important steps you must consider before you go out and seek your first job. Here is what you need to do.
Tools and Materials You Will Need
- Stock Photographs
- Porfolio Album
- Networking Skills
- Sales Pitch
Step 1 - Put Together Your Portfolio
The first step in acquiring any client is in the development and production of a great photograph portfolio. Gather all your photos and categorize them. Depending on what type of position you are looking for with the corporation, you may want to lay out the book that is geared towards the types of needs they have. For example, if you are looking to land a job helping to develop some of their photographs for their printed or online marketing material, it is wise to put together a portfolio that shows these skills. If you are keen on taking their headshots of employees, then you need to put together a headshot or portrait portfolio. Remember that you only have one chance to make a great first impression. Do not take your portfolio lightly. It says a lot about who you are as a photographer and it demonstrates your commitment to quality production.
Step 2 - Network
Join several different networking groups. Even if you cannot network with the people that represent very large corporations, you may get to network with individuals that represent or that are key decision makers for small corporations. Decide on your corpoate niche. Small? Large? Or In Between? During your networking events, put together a small sales pitch that may take up to about a minute. Tell the audience why they should consider working with your or even consider giving you an interview. Each photographer has at least a couple important points that set them a part from the rest. Develop that list. Be certain of it and convey it at each and every one of your networking events.
Step 3 - Email, Call and Call Again
The best form of introduction usually happens from persistence. Find a phone number or an email address for someone that is in the department you are trying to cater to. If you are a headshot photographer, as an example, find a few people in the HR department of the company and contact them. Do NOT solicit business. Instead, your phone conversations should be conversations that are used to get to know the other person, to get to know their needs and the needs of the corporations they represent. You may even want to spring for lunch. Getting your first corporate photography gig not only depends on your abilties as a great photographer but it also depends widely on your persistence and your ability to capture the focus of your target corporate sponsor.Popular Cameras for High Quality Photos: