How to Build a Product Photography Portfolio

Product photography can be a fun and fast paced business. As a photographer in this domain, you will be exposed to many different types of people that spend most of their time in the marketing and advertising fields of products. You will have a chance to preview some of the newest products that will be coming to market. As a product photographer you will get to learn how some of the products work in order to understand how to photograph them in the best possible light. Much like any photographer, you will need to build a strong portfolio to show your capabilities to potential employers. Here are a few steps to making a great product photography portfolio.

Tools and Materials You Will Need

  • Scissors
  • Portfolio Book
  • Photographs
  • Acid Free Tape
  • Cropping Scissors
  • Resume

Step 1 - Organize Your Thoughts

Sit down with a pad of paper and a pencil and begin to organize your thoughts. This is a brainstorming session. You do not need to worry about being neat and tidy. All you need to do is get your ideas on paper. Once you have started to develop your ideas on paper, start to categorize them in the following ways:

  1. Target Audience For The Portfolio
  2. Types of Photographs
  3. Resume Information
  4. Types of Products

Step 2 - Gather and Organize Your Photographs

Begin to organize your pictures. Put them into different piles (if they are already printed) or put them into different folders on your computer. You will want to organize the photos in a logical manner. You can organize them by product type, for example, or you can organize them by suggested artistic style. This part is where you will need to use your own artistic flare and creative mind. Do something different and inspiring.

Step 3 - Lay Out the Pictures

Grab a portfolio book and begin to lay out the shots you want to display. Don't be afraid to crop the photographs or cut them down to a different shape or size. Again, be as creative as you like. Editors and marketing firms want to see how creative you can be. Your shots will help sell a product so you need to be great at selling your photos.

Step 4 - Attach the Photographs

Using double sided acid free tape, attach the photos to your portfolio.

Step 5 - Create a Cover

This is where you need to dare to be different. You need to create a portfolio cover that catches someone's eye. Create something that people will remember. It may take you a couple tries to get it right.

Step 6 - Attach Your Resume

Attach your resume. Do not just display your resume as a wordy piece, but incorporate it into your pictures or into your portfolio. Try to do something a little different. Plan out your portfolio so that it does not look like everyone else's. This project can be a lot of fun and it can be rewarding at the end.

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