How Much to Charge for Baby Photography
Knowing how much to charge for baby photography can be tricky, especially if someone is new to the field. But, pricing services correctly can ensure that the freelance photographer gets what he is worth and can still attract clients.
Know the Market
Perhaps the best way to start is to figure out what photographers in the local area are charging. New photographers should charge somewhere around more established photographers, just slightly less. This will keep the photographers competitive, but still give them room to grow.
If, however, the photographer is completely new to the field, it may be best to do a few shoots for free or at a very low price. Generally, around $50 per hour for a new photographer is a good amount. This will allow the freelancer to build up his portfolio and get referrals. He just cannot do not do too many of them. This could get the photographer stuck, only getting these type of low-paying jobs.
Photographers should, however, not underestimate their work and charge too low. This can indicate a lack of confidence in their work. But, do not overshoot the market. If not, it will be harder to line up jobs.
As far as advanced photographers, these photographers can charge between $100 to $200 per hour. For large jobs, they will generally charge a flat fee. For example, events like weddings or baby showers are generally $1,000 to $2,000 for the entire job. A baby portrait session could be a flat fee of about $500 to $600.
Learn How to Compare
Photographers need to know how to match up their work with others and look carefully at the industry leaders. Beginner or intermediate photographers should not be pricing their work at this level. Clients will be less likely to hire photographers that overprice their own work.
Create a Budget
While a photographer may make $300 for an hour’s shoot, there is probably going to be some extra editing time added on top of that. Freelancers really need to figure out how much they want to make per hour and then bill accordingly.
Another thing to consider is how often jobs will be booked. It will more than likely be feast or famine in most situations. There could be several jobs in one month and then none in the next. Try to line up as many jobs as possible, but just be prepared for slow periods. It is best to have about three months worth of funds for living expenses.
Give a Lump Sum
Once the budget is done, it is best to then come up with a lump sum for clients. Clients prefer to know everything up-front. It will look like gouging if all the extras are added at the end. These calculations should include everything, including mileage, equipment prices, editing time and the actual shoot.
Figure out a rough estimate for all of these jobs, and then combine it into one price. This amount can then be used for all clients. Freelancers should add the cost of living expenses into this amount every year or so.
Throw in Some Extras
Everybody likes getting something for free, so consider adding something small for free. Frames, albums or digital albums often do not cost that much. But, these little extras can make the client feel like they have gotten something more than what they paid for. It is worth spending a couple of extra dollars to make the client happy.