Guide to Creating a Professional Photo Gallery
A professional photo gallery is necessary in order to advance your career and get your name out there. But, there is more than one way of creating a gallery, especially with the Internet. And, as far as starting out as a photographer, it may be best to set up an online gallery as opposed to a physical one.
Step 1: Setting up a Physical Gallery
While you may find galleries all over, it’s not exactly easy to get your work shown, especially if you are new to the business. The gallery owner has to like your work, or he has to at least think that it can sell. Then, he has to actually have space to take one or two of your works. So, you may be waiting for years before you can get your art work up in a standard gallery.
You could create your own gallery, but you have to rent the space, which can be expensive. And, then you have to do all the promotions and try to get traffic in the door. Plus, even a regular gallery can only hold a limited number of pieces. So, you have to make sure that your best, and most likely to sell, pieces are near the front.
Step 2: Setting up an Online Gallery
Unlike a regular gallery, an online gallery is actually a great way to get your name out there and perhaps sell a few pieces. Plus, it’s fairly inexpensive to do. The first thing that you want to do is to create a website. Or, go with an online marketplace like Etsy.com. These sites already have a reputation, but you can customize your individual pages. And, you can even add your logo.
A quick search of the Internet will bring up different places that allow you to create websites from templates, and many of these sites also host your website for a fee. If you have never designed a website before, then you should go with one with a template. Then, customize the template with your photographs.
Step 3: Setting up Your Site
Always put your best photographs on the front page. In fact, make your top-selling or most famous photograph the background for your template. Then, show thumbnails on the landing page of your most interesting photographs. Make sure that a person can quickly figure out how to get your photographs. The link to the gallery should be fairly obvious.
Step 4: Laying out the Gallery
Each type of picture should have a category. For example, put all of your landscape photographs under something like Nature or Landscapes. You can even have categories for people, places and the like. For prints or cards, also make a separate category. Some people are only looking for originals, and you don’t want to mislead them by putting duplicates in the same category as originals.
Then, put your best work first. You can have pieces that you like, but are not your best nearer the bottom. You want people to know that you are talented as soon as they click on the page. It’s also easier to sell your works this way.