Fashion Photography Lens Selection

It can be difficult to get your photography business up and running when you know little about lens selection. Gone are the days of a simple digital camera and a photographer snapping photos every second while a fashion model waltzes in front of the screen. Lenses are becoming more and more complicated and costly. The tips listed below will get you the best deal for your money.

Pay for Quality

As with most products in life, you get what you pay for. Choose a quality lens that will last you for some time. A favorite of some photographers is the 50/1.8 by Canon. It is one of their sharpest lenses and provides a large contrast. If you have the funds, the 50/1.4 is even more dependable and sharp. According to several photographers, the 50/1.8 has outstanding image quality that cannot be surpassed in its price range.

Your clients will pay for quality, so that is exactly what you want to give them. Pay a little extra for a wide array of lenses so that you are always prepared. Unless a lens is like new, do not buy used. Even a small scuff that is barely visible to the eye can ruin a picture. There is usually only a few hundred dollar difference between used and new so go ahead and splurge on that brand new lens.

Choose a Long Lens

More photographers today are going with longer lenses. It will flatten facial features, which is good if your model is especially gaunt. If the model has a larger nose or mouth, it will proportion out the face and bring more attention to the overall feature of the face instead of cause a feature to stand out. If you are just starting out, be sure to consider a 300/2.8 Lens. While this will not give you an overly memorable shot that is known for its amazing quality, it will give you a decent photo if you are just starting out and need to get a long lens.

Stick With What You Know

If you and your colleagues have never heard of a lens brand, there may be a reason. Stick with brands that you are sure of. Nikon and Canon all seem to be good choices. Some people may want to be different and choose a different lens to see if they can get a higher quality shot. You will be disappointed at the end of the day when you spent hundreds, if not thousands, on a lens that is basically useless.


Don't just go on the internet and see what has the best reviews. Ask if you can visit some friends' photo shoots to see what they use in terms of lens selection. You may be surprised and you may also get new ideas in terms of brands and where to buy. You can find out the price range regarding lenses so that you will not be as surprised when you go to purchase a new lens.

Popular Lenses: