Event Photography Pricing Guidelines

Just breaking into the event photography business can be an exciting transition for any budding or experienced photographer. As you begin, you must think about the pricing guidelines you wish to set out for your client base. A photographer normally neglects to look at this aspect of their event photography business because they find it difficult to price out their time and their deliverables or because they just do not know what to charge. This will hopefully take some of the guesswork out of how to go about pricing your work. You will find, below, a concise how-to article detailing event photography pricing guidelines.

Step 1 - Price the Photography

The first step in determining your pricing is to look at how much you will charge for your photography. That is, you need to determine your hourly rate. If you are not sure what value to put on this aspect, then look up your local photographer's association. They usually have an outline of a pricing guideline for event photography for your specific region. You can either charge a set event fee, a day rate or an hourly rate. These options are up to you. Your ultimate choice may also depend upon what your competition is doing locally. In order to find out what the competition is doing, pick up the phone, call around and ask them.

Step 2 - Price the Travel

Every event photographer will charge for travel. The travel rate is generally a percentage of your hourly fee (for photography). Some photographers charge up to 50 percent of the normal hourly rate to compensate for travel time. Again, call around and find out what your local market will bare.

Step 3 - Select Your Imaging Fees

After the event, your work certainly is not complete. The first thing you will need to do is image all of the photographs. Imagine includes everything from downloading, uploading, adding to a website and burning to a disk. Pricing for overall imaging services vary widely. A general rule of thumb is that imaging services are similar to that of a graphic designer service. Nationally, a graphic designer will make upwards of $65 an hour. You again need to test your local market to figure out what the going rate is for this service and charge appropriately.

Step 4 - Determine Your Printing Prices

The very last step into your event photography gig is in the printing of your photographs. If you print the photographs in house, you need to take into account the cost of the ink, the paper, the printing press time. In addition you should figure in to charge a mark up. The mark up is anywhere from 15 to 25 percent of the overall pricing of the printing. If you send all your printing out, you will also apply a mark up to the outsourced price.

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