Basics of the Wedding Photography Business
Whether you are starting out in photography business or are an established professional, you will have to agree that it is the wedding photography opportunities that pay the bills for you. Weddings take place throughout the year and people pay well for the coverage of an important event in their life. Work is abundant and the pay is good. Hence it is essential that the wedding photography part be central to your business.
This article lists some of the basics about a wedding photography business. You should have all of these sorted out.
Step 1 - Networking and Creating Relationships
As a wedding photographer you will need to network with other vendors and businesses that cater to weddings. These businesses include jewelers, florists, wedding dress shops, bakeries and disc jockeys. Being on good terms with people in these businesses and maintaining lasting relationships is key to securing a never-ending work stream.
Step 2 - Mental and Physical Preparation
Believe it or not people do not realize the amount of mental and physical exhaustion that comes with being a wedding photographer. To excel at your job you should be prepared to stand on your feet for extended periods, working extra hours, excessive bending and stooping.
Step 3 - Perfect Dressing
As a wedding photographer, it is expected of you to be properly dressed for the occasion. A suit and tie for men and a dress or dressy pantsuit for women should be ideal for most circumstances. Also, your shoes need to be super comfortable for those extended periods of standing up.
Step 5 - Portfolios
If you are a beginner, making an incredible portfolio should be at the top of your priority list. This gives you a valuable opportunity to impress and secure prospective customers by showcasing your works. Be patient, this might take some time to build. Also, it is generally a good idea to have some kind of photo printing equipment of your own.
Step 6 - Web Presence
An important step is to establish an online presence that is used to serve as a showcase of your best work and get in touch with a lot of new customers. It is a good idea to have an associated blog that you can use to post updates about your business and how you are progressing as a photographer. We would also advise setting up social networking accounts on Facebook and Twitter.
Step 7 - Understand Your Client
You must understand that unlike most jobs, this job comes with a great deal of emotional involvement of the client. You will need to understand their requirements and manage expectations accordingly. Your success and future referrals depend on how much the client likes you. Staying in close contact via phone and email is a good policy.
You will always keep learning more and more about the wedding photography business. It is essential that you manage and apply this knowledge to turn your business into a success.