5 Marketing Tips for Headshot Photographers
Headshot photographers specialize in the technique of photographing a person's face in the best way possible so that a particular "look" comes across in the image. If you are starting off as headshot photographer, here are five tips to market your skills.
1. Create a Website
Create a website where you can showcase your skills for the world to see. Concentrate on glamour shots and family portraits. Also include a few professional articles to go with the shots.
2. Personal Skills
Develop good interpersonal skills where you can make your client relax in your presence. A soothing voice and friendly talk can go a long way in bringing in clients.
3. Offer Various Packages
Many people who come for headshots are also looking for a good hairstylist and a proper makeup. So partner with these professionals and give choices of various comprehensive packages where the client does not have to bother with contacting too many people.
Offer competitive pricing but do not sell yourself cheap. Offering to take the shots for a very cheap fee sounds that you are desperate or not getting any clients which will have a negative impact.
5. Developing Contacts
New list of prospective clients can be got from acting schools and model agencies. It is always good to know someone in these establishments.