5 Fashion Photography Makeup Tips
To get that perfect fashion shot, you must have a flawless model with excellent photography makeup. Follow the tips below to get that airbrushed quality in any model.
Less is More
While you may want to make your model look perfect, it is much easier to edit imperfections in the photo themselves rather than attempting to fix skin tone and color due to excessive makeup. Concentrate on one area of the face and attempt to make it stand out. Perhaps the model has sultry eyes. Add a little more makeup to these in order to make them pop. If the model has full lips, add a touch of shimmer to the inside of each lip to make them stand out even more. Loading on the makeup will make the model appear fake and take away from their natural beauty.
Don't Forget the Body
Sometimes, photographers concentrate so much on getting a models face perfect, they forget about the rest of the body. If a model has imperfect arms or legs, due to large age spots or bruises, you will have to cover these also. Several stores sell airbrush spray that will allow you to spray it on various parts of the body and spread it evenly with your hand.
Powder is Key
In real life, powder may make you appear pasty and white. In photography, powder will reduce shine and get you the best shot possible. The last thing that you want in your shot is a shiny face. Powder makes the difference between an "OK" shot and one that is amazing. Throughout the shot, possibly every couple of minutes, take the time to apply more powder to the model. Again, do not just concentrate on the face--apply to the arms and legs or even the hands as they may get clammy and sweaty during a shoot.
Keep Your Makeup Handy
You will not just have it applied at the beginning of the shoot. You may need to touch up several times throughout a shoot in order to reduce shine and retouch eye makeup that has begun to smear or wear off. Have the makeup lined up on the table so that you can save time and just apply it rather than fumble around in a makeup bag looking for a certain lip liner.
Wash the Face Well
Before the makeup is even applied, a clean face is necessary. Exfoliate the face with a deep facial wash and remember to moisturize. Do not apply too much moisturizer as it will slick the makeup off of the face and create a shiny look. Ask the model to exfoliate their body before the shoot and apply a lotion. Be sure to tell the model to not wear lotion with any shimmer in it. While it may be flattering in real life, the lights of the camera will cause the skin to look like it glistening and sweaty.